Helping a Biotech Raise $2.3M+ Through Crowdfunding

Turn Therapeutics needed support in marketing their Reg CF public investment offering. They needed a partner to oversee their digital outreach and a messaging strategy to resonate with public investors in efforts to expand their company pipeline.

Challenge

The client had to reach a brand new target audience of retail investors. Additionally, they had to navigate strict SEC rules and regulations on public-facing communications. This required extensive knowledge and care in marketing and promotions for the crowdfunding campaign. Finally, the campaign required rapid turnaround of campaign materials to be developed.

Solution

Embark provided brand strategy, content development, and a website refresh to help position Turn Therapeutics as an exciting opportunity for investors seeking a piece of the biotech industry. We rolled up our sleeves and in just one month, we went from concept to launch. Working intimately and collaboratively with the client, we were able to accelerate development and production of marketing assets.

Results

10 months after launch, the client successfully raised $2.3M+ by the end of their campaign. We supported in the following areas: ✅ Website updates ✅ Messaging and content strategy ✅ Platform (StartEngine) updates ✅ Email marketing ✅ Sponsorship opportunities ✅ Paid ad campaigns ✅ Webinar promotions and support