Sholace — B2B Footwear Ecommerce & Reseller Platform

Sholace is a B2B ecommerce and management platform created for a premium footwear brand working through a network of resellers and manufacturers.

The digital ecosystem brings product discovery, retailer information, ordering, inventory and operational communication together across a responsive website, mobile experience and dedicated backoffice.

We designed a connected B2B commerce ecosystem composed of a responsive product website, a mobile experience and an operational backoffice.

The customer-facing platform organizes footwear by collection, style, color and price range. Visitors can explore individual products, save favourites, download lookbooks and identify the external retailers where each model is available.

For resellers and internal teams, we created ordering, inventory and wishlist workflows. The backoffice provides sales reports, best-seller information and order tracking, making communication between stores and manufacturers easier to manage.

Before moving into the final interface, the complete website and app were mapped through wireframes. A shared design system was then applied across every product surface to ensure a cohesive visual language.

We designed a connected B2B commerce ecosystem composed of a responsive product website, a mobile experience and an operational backoffice.

The customer-facing platform organizes footwear by collection, style, color and price range. Visitors can explore individual products, save favourites, download lookbooks and identify the external retailers where each model is available.

For resellers and internal teams, we created ordering, inventory and wishlist workflows. The backoffice provides sales reports, best-seller information and order tracking, making communication between stores and manufacturers easier to manage.

Before moving into the final interface, the complete website and app were mapped through wireframes. A shared design system was then applied across every product surface to ensure a cohesive visual language.

The platform was designed around three connected participants:

• Sholace — manages collections, products, sales and orders
• Resellers — discover products, prepare orders and monitor their status
• Manufacturers — receive production information and update order progress

Bringing these workflows into one system reduced fragmentation and created a clearer flow of information between every participant.

The Sholace ecosystem includes:

• Seasonal collection browsing
• Product search and filtering
• Product colors, styles and reference codes
• Downloadable collection lookbooks
• Store and reseller discovery
• Product wishlists
• B2B shopping bag and ordering
• Inventory management
• Order status tracking
• Sales reports and best-seller insights
• Responsive desktop and mobile interfaces

A refined and minimal visual system was created to reflect the premium quality of the Sholace footwear collections.

Typography:

Montserrat

Core colors:

#D7AF7A — Warm Gold #E5E5E5 — Light Grey #4F4F4F — Graphite #0B0B0B — Black

The neutral palette gives product photography a central role, while the gold accent highlights navigation, actions and brand details throughout the experience.