Google Ads for eCommerce & Lead Generation Energy Conservation Products Company

This client specializes in energy efficiency and water conservation products, such as LED lighting, weatherization supplies, and water-saving devices. They cater to homeowners, businesses, contractors, and government agencies. Their products are available online through larger bulk orders from developers and builders.

Challenge

Highly competitive niche; many companies, offering the same product for the same or even cheaper prices. We launched their entire eCommerce marketing initiative from scratch, with no conversion data or historical learnings. Newly launched business with a limited budget.

Solution

Focused on cheap Google Shopping Ads by optimizing our CPC bids and bid strategy settings. Optimized product listings started to rank better in the search results and via shopping ads. Implemented accurate conversion tracking with fully automated bidding; Launched remarketing campaigns. Utilized third party tracking software for enhanced accuracy.