Google Ads for Retail Clothing & Sporting Goods eCommerce Store

The client is a retail clothing & sporting goods store based in Canada that offers in-store shopping experiences across three physical locations, and eCommerce online shopping in the Canadian and US markets. Specializing in snowboard and ski equipment, the store also provides a wide range of accessories for winter & water sports. In addition, the store features swimwear, streetwear, and outerwear to meet various customer preferences.

Challenge

Stagnant revenue growth in the online store. Sales volume has decreased by 50% since COVID-19. ROAS is below expectations. Advertising summer goods is unfeasible due to low or nonexistent profitability.

Solution

Initiated and managed new shopping and search campaigns to reach a broader audience. Suggested and implemented campaigns targeting the United States, enabling our customers to start selling in the US for the first time. Enhanced their product feed using Data Feed Watch software to increase product relevance.

Results

In nine months, our ad campaigns increased our sales from Google Ads by 930%. The average monthly Google Ads revenue increased from $11,147 to $127,734, representing a growth of approximately 1046% over the 9 months. Total Google Ads sales revenue increased by 931%, with orders growing by 813%. The results were so satisfactory that they decided to keep the campaigns running and add summer goods as well. For the first time, they achieved an excellent ROAS for summer products, resulting in their best online revenue since COVID-19.