Elderly Care Service Company
Google Ads Management For Elderly Care Service Company
The client is an elderly home care service company based in Toronto, dedicated to providing compassionate care and support to senior citizens in need. Their services include personalized care plans, companionship, and assistance with daily activities to ensure the well-being and comfort of their clients.
Challenge
Client faced lead quality issues in Google Ads campaigns. Majority of conversions were spam or unrelated, wasting resources.
Solution
Implemented refined ad targeting and keywords to attract relevant traffic. Introduced advanced call tracking to identify qualified leads.
Results
Slight increase (about 2.5%) in cost per conversion. Significant improvement in lead quality. Approximately 80% of conversions became qualified leads.
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