Google Ads Management for Medical Aesthetics Clinic (Medspa)
This client is a Medspa clinic located in the midwest USA that has been operating profitably for nearly 2 decades. They offer botox injections, coolsculpting, a variety of skin and facial products services, and several other medical aesthetic services. Their customers are loyal and often stay with them for 10-20 appointments on average, and hire them for a variety of the many services they offer.
Challenge
Client faced challenges finding an expert who had specialized expertise in running ads for clinics. Previous attempts at ad campaigns were never profitable for the clinic. They were previously unable to set up accurate conversion tracking to measure ROI with precision.
Solution
Rebuild all new ad campaigns using a tried and tested strategy that has provided profitable leads for previous clinic and Medspa businesses I have worked with. Integrated their client CRM tool with Google Ads to measure ROI accurately. Set up 100% accurate conversion tracking to feed the ads machine learning algorithm the data it needs to provide great results.
Results
73% Reduction in Cost Per Inquiry within 3 months. 3.87 times more leads with roughly the same monthly ad spend. Achieved a profitable ROI from the ad campaign within 3 months, which is now profitable every month ongoing.
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