Google and Meta/Facebook Ads for Youth Tech & Science Education Company

This client is an innovation-focused organization that mentors young people to solve global challenges using emerging technologies and science. They target ambitious youth, providing training programs both online and in person across most large cities in the United States & Canada. Education offered on topics including AI, biotech, and more, to develop future innovators and leaders, and to help them get into top post-secondary institutions.

Challenge

The target audience consists of teens and their parents, which is difficult to set accurate targeting for due to the restrictions on targeting teenagers on most ad platforms.

Solution

Optimized conversion tracking with fully automated bidding. We tested a variety of conversion points to identify which one lead to optimal outcomes. Testing and iterating a constant rotation of High-Quality Ad assets. Retargeting high-intent users using a robust methodology.

Results

Lowered the cost per lead from the average $115 per lead to $32 per lead. Scaled the budget to 3x within the same timeframe with even better profitability than previously. Increased the number of leads from an average of 15 leads per week to 178 leads per week (+1186% increase).