From Failing Build to Commercial Engine

ARC Forever came to morphsites mid-project after a WordPress build had stalled under the weight of custom functionality. We took over the codebase, restructured the platform, and delivered a stable, scalable product that now supports their core offering.

Challenge

The project had already begun with another developer but had run into serious issues. The platform relied heavily on bespoke functionality that exceeded the capabilities of the existing build. Performance, stability, and delivery confidence were all at risk.

Solution

We audited the existing codebase, retained what was viable, and rebuilt critical components of the configurator and ordering system. The focus was on creating a reliable foundation that could handle complex product logic without breaking under pressure.

Results

ARC Forever successfully launched a product that had previously been at risk. The platform now supports their business model rather than limiting it, giving them confidence to grow and promote the product.

Overview

ARC Forever produces highly personalised presentation products for sports teams, requiring a complex product configurator. The original build couldn’t support the level of customisation required. Morphsites stepped in to stabilise and complete the platform.

"Morphsites came in when we were stuck and delivered what others couldn’t. The difference in capability was clear from day one."