Turning a Website Into the Engine of the Business

PennyBatch needed more than a brochure site. They needed a platform that could run their business. Morphsites delivered a bespoke e-commerce system that supports complex product configuration, pricing, and operations.

Challenge

Off-the-shelf tools couldn’t accommodate PennyBatch’s product complexity or pricing structures. Manual workarounds were slowing the team down and limiting growth. The website wasn’t supporting the business, it was holding it back.

Solution

We developed a bespoke configurator, dynamic pricing engine, and a flexible basket system that supports discounts, vouchers, and bulk pricing. Alongside this, we created an intuitive back-office system to manage products and orders efficiently.

Results

The website is now central to PennyBatch’s operations. It reduces manual workload, improves customer experience, and enables the business to scale without adding unnecessary overhead.

Overview

PennyBatch is a bespoke printing company offering highly customisable products. Their previous setup couldn’t handle the complexity of their offering. We designed and built a platform that integrates product configuration, pricing logic, and back-office workflows.