Full Brand Refresh, Positioning & Sales Enablement for SoSafe
SoSafe, a Series B-funded ($73M) security awareness platform, partnered with Olivine for six months to modernize their brand, sharpen their positioning, and equip their sales team ahead of a major growth phase. The engagement spanned foundational research and messaging, a full visual brand refresh, website copywriting, and sales enablement materials — including a redesigned investor deck.
Challenge
SoSafe's brand felt generic and clinical, and no longer reflected the human-centric, behavioral-science approach behind their product. As a fast-growing B2B SaaS company entering a competitive market, they needed a brand, positioning, and messaging system that could differentiate them from legacy security vendors and support their trajectory through a Series B raise.
Solution
Olivine began with a month of discovery to deeply understand SoSafe's brand, product, and go-to-market strategy, then led foundational workshops covering personas, Jobs-to-Be-Done, brand positioning, product positioning and messaging, and naming exploration. This drove alignment on SoSafe's key value propositions and differentiators and set the direction for a full brand refresh — a new logo, color palette, typography, and visual identity, backed by a brand positioning guide and brand book. Once the retainer began, Olivine executed a new sales deck, redesigned SoSafe's investor deck, wrote copy for SoSafe's new 11-page website, and applied the refreshed brand across sales enablement materials including one-pagers and decks.
Results
SoSafe launched a differentiated, human-centered brand that clearly separated them from legacy security competitors, backed by a documented positioning and messaging framework used consistently across the company. The rebrand was applied end-to-end — website, sales deck, investor deck, and enablement materials — supporting SoSafe through a high-growth period around their Series B raise.
"We revolutionized the cyber security awareness industry with a human-centric approach that is based on learning psychology and behavioral science. Olivine helped us to evolve our brand and translate this disruptive approach in a new brand strategy – verbally and visually. Together with Olivine, we brought our brand to the next level, clearly differentiating ourselves from the legacy competition, ensuring that our company culture is reflected in our brand, and showcasing that we truly focus on the human factor. Olivine provided strategic support, kept up with our fast pace, and provided unique insights."
Niklas Hellemann, CEO & Co-Founder at SoSafe
