Smart Branding for a Smart Energy Provider
We've reshaped the energy solutions provider Elevation in every way, starting from brand strategy. We've recreated their logo and the entire visual identity, along with packaging designs, print ads, presentation decks, trade show booths, vehicle wraps, websites, mobile apps, social media ads and more.
Challenge
Home energy solutions provider Elevation had a brand strategy problem in the first place. It was known for what it used to do, not for what it’s capable of.
Solution
BRAND ANALYSIS
We initiated a thorough brand analysis using our 14-point Brand Audit to assess Elevation and its competitors. With that, we identified what has worked and what has not, creating a blueprint for recalibrating the brand.DIFFERENTIATING STRATEGYWe engaged in the Brand Strategy process, interviewing key stakeholders. We uncovered the brand’s noble purpose as changing how homeowners think about energy by informing, educating and empowering them.
EFFICIENT BRAND ARCHITECTURE
We optimized Elevation's brand portfolio through a brand architecture process to enhance marketing efficiency. The strategy culminated in evidence-based tactics to maximize communication effectiveness.
POWER-FILLED VISUAL IDENTITY
Having discovered and crystallized Elevation's brand story, we were ready to go on to the next phase of the project: designing the new brand identity.
In the officially selected design, we highlighted the 'revolutionary' quality of the Elevation brand by creating a stylized flag symbol that also resembles the symmetrical layout of the solar panels. The upward movement suggested by the name 'Elevation' was incorporated, creating a seamless connection between the emblem and the brand name for enhanced perception.
Afterwards, we've designed numerous materials for the brand, such as packaging designs, print ads, presentation decks, trade show booths, vehicle wraps, websites, mobile apps, social media ads and more.
Results
Elevation quickly became one of the fastest-growing companies in the United States with multiple Contractor of the Year awards by the Department of Energy.
We came to OK with a significant design and branding challenge. We needed to build a brand that served both B2B and B2C audiences, combining multiple products and services together in one cohesive experience. Not only did they embrace that challenge with open arms, but they also led us through a very thoughtful brand strategy that made it easy for us to involve and engage the larger company. When it came time to unveil the new brand, we had the foundation of a strong process to tell the story and gain support. Their thoughtful work and beautiful design helped us further define our identity both in visual communication and also in the culture of our company. Today, OK is our trusted brand partner and we are proud to consider it an extension of our team.
Christy Shannon, VP of Marketing
