Transforming a Dumbbell Company Into a Fitness Brand
SMRTFT is a premium fitness brand known for its professional grade adjustable dumbbells and sleek sports apparel. We've rebranded SMRTFT and helped it reach its true potential by creating a comprehensive and consistent design system.
Challenge
When SMRTFT approached us, the brand was facing key design challenges. Their logo felt outdated, while brand materials, advertising, and social media graphics lacked distinction and consistency, making it difficult to build strong brand recognition and awareness.
Solution
We began by defining what SMRTFT stands for, followed by a deep dive into its customer touchpoints. From there, we designed a new logo, an identity system, and a brand style guide to establish a clear and consistent visual language. Building on this foundation, we designed (and continue to design) a wide range of assets, including packaging, print materials, user guides, gift cards, digital ads, website visuals, and social media content.
Results
SMRTFT significantly increased its awareness, won several prestigious awards, gained hundreds of thousands of social media followers, and more.
