Digital Product Passport Directory (DPPD) Platform Development

Rosella Street is the innovative company behind the Digital Product Passport Directory (DPPD) - a platform purpose-built to bring full product traceability and sustainability transparency to businesses and consumers. By giving every product a living digital identity that tracks its materials, environmental impact, compliance, recycling data, and end-of-life insights, DPPD is a tangible driver of the circular economy. Roobykon Software partnered with Rosella Street to design and build the DPPD platform entirely from scratch, delivering a fully custom solution within a demanding timeline.

Challenge

Building DPPD required creating a large-scale, bespoke platform under a tight deadline while managing evolving requirements over nearly seven months of active development. The architecture needed to handle vast amounts of dynamic product data with seamless traceability, multi-role access control, and robust data security - a scope that ruled out any off-the-shelf solution from the outset.

Solution

Roobykon began with a 3–4 week discovery phase to map requirements and define milestones before a single line of code was written. AWS (EC2, RDS, S3) provided the secure, scalable infrastructure backbone. Google Maps API powered location-based product and supply chain search. SMTP2GO handled transactional email for verifications, notifications, and record updates. To manage the evolving brief without derailing timelines, the team established an async-first communication process that reduced client escalations to just two phone calls across the entire engagement.

Results

-The platform officially launched on time at the end of February 2025 -The entire engagement required only 2 direct client calls, thanks to a streamlined communication process -Scalable architecture successfully supports three distinct user roles and complex product data workflows -Ongoing post-launch development and support partnership in place

Features

-Secure AWS server architecture -3 user role types (Government Agency/Council, Project Partner, Manufacturer) -Department registration with email domain verification -Digital Product Passports (DPPs) with full lifecycle data -Project creation and sustainability reporting -DPP comparison tool -DPP duplication for faster data entry -Change history and full audit trail -Admin dashboard