P2P Rental Marketplace Development

HomeHak is an innovative rental marketplace based in Ireland, founded by Pat Drinan. Unlike traditional platforms that focus on property listings, HomeHak puts tenants at the center of the home-finding journey. Roobykon Software partnered with HomeHak to turn this vision into a fully functional, scalable multi-sided platform. Leveraging expert Sharetribe customization and marketplace development best practices, we built an ecosystem serving tenants, landlords, agents, employers, and students. Key features include Tenant CVs, direct tenant-agent communication, an employer’s module, HomeHak for Students, co-applicant invites, and automated property imports from third-party services.

Challenge

HomeHak needed to flip the traditional property-centric rental model into a tenant-first experience. The key challenges included balancing the needs of multiple user roles (tenants, landlords, agents, employers, students) within one intuitive peer-to-peer rental platform. The Irish rental market is highly dynamic, requiring a flexible system that could adapt to changing regulations and expectations.

Solution

Roobykon developed HomeHak on a solid Sharetribe foundation, enhanced with a custom CMS for dynamic content management. We integrated Stripe Billing and Stripe ID Verification for secure transactions and tenant identity checks. AWS Bedrock powers two AI features: an intelligent search that lets landlords find tenants using natural language queries, and an AI content generator that helps tenants craft “About Me” sections and introduction letters. Amazon QuickSight delivers analytics for platform optimization. For customer engagement, we added HubSpot, HotJar, and Zendesk. The platform runs on a secure AWS infrastructure, verified by third-party PenTesting.

Results

Roobykon delivered a stable, secure, and continuously evolving tenant-first marketplace. The platform has undergone rigorous third-party PenTesting to ensure security and compliance. HomeHak successfully launched with its core features, and the collaboration continues with ongoing marketplace enhancements. The AI-powered search and content generation tools have streamlined tenant discovery and application creation. By maintaining weekly meetings throughout the development cycle, Roobykon ensured smooth project management, rapid issue resolution, and a high-quality multi-vendor marketplace experience.

Technologies & Tools

SharetribeStripe BillingAWS BedrockHubSpotHotJarZendeskAmazon QuickSightStripe ID

Roobykon and HomeHak have built this business together over the last three and a half years. It wouldn’t be as good without the hard work, commitment, time, expertise, and passion you’ve put into it - and I recognize that. So many of you have worked on and touched our product, and I’m very appreciative.

Pat Drinan, CEO