Apartment Group Sees 6% Rise In Occupancy In First 12 Months

Challenge

Despite offering premium, amenity-rich communities, their reliance on print advertising limited visibility among today’s digital-first apartment hunters. As print declined, they needed a more effective way to reach a younger, online audience while remaining competitive in the crowded multifamily housing market.

Solution

We shifted budget from print to a full-scale digital strategy, including: Advanced Google Ads campaigns to increase visibility and reduce cost per lead Optimization of Internet Listing Service (ILS) rankings A complete website rebuild on WordPress with responsive, mobile-first design and SEO optimization Development of landing pages highlighting amenities and features Establishment of a social media presence to engage current residents and attract prospects This cohesive approach ensured their luxury brand was accurately represented across all digital touchpoints.

Results

6% increase in occupancy within the first year Lower cost per lead through more efficient ad spend and reduced management fees Stronger visibility among digital-first renters Scalable marketing framework replicated across multiple communities Enhanced brand perception aligned with their luxury positioning

More Work

Apartments Seldom Scene

From Zero to Lease-Up: A Digital Strategy for Eastampton Place Apartments

Flash Sales on Facebook Ads Deliver Timely Seasonal Accessory

River Pointe Apartment Homes

Introducing River Pointe: Turning Limited Spend into Lasting Demand