Tile Bar
Tile Bar
5.81
ROAS
451.4M
Impressions
Socialistics managed paid social and community management for a national tile retailer, driving sample sales, overall revenue, and organic engagement across Meta and Pinterest.
Challenge
Tilebar needed to increase sales through their "5 for $5 Samples" campaign, grow overall revenue, and build a more engaged organic social presence across platforms.
Solution
- Optimized targeting across Meta and Pinterest to reach high-intent home improvement shoppers
- Created paid ad content tailored to each platform's audience and format
- Built community engagement by actively responding to comments, messages, and reviews
Results
Organic (within 3 months) Facebook:
- 50.3M Impressions
- 32.7M Reach
- 1.9M Engagements
- 46,430 New Followers
Instagram:
- 24.2M Impressions
- 3.4M Reach
- 266,406 New Followers
Pinterest:
- 352.2M Impressions
- 10M Engagements
- 1.37M Clicks
- 13.2 Engagement Rate
Paid (within 1 month) Meta:
- 5.52 ROAS
- $0.51 CPC
- $51.58 CPA
- 211,175 Engagements
Pinterest:
- 5.81 ROAS
- $48.95 CPA
- 80,432 Purchases
- 24.5M Impressions
Services Provided
- Paid social media management
- Paid ad content creation
- Community management
- Monthly reporting and analytics
Project Details
Client Websitetilebar.com
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