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Takeaway Reality

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We combine consulting and development in AI and AR/VR to take ideas from pilot to production and deliver a white-glove experience to our clients.

London, United Kingdom11-50 employees2020
Rising
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About Takeaway Reality

Takeaway Reality is a consulting and development company specializing in AI implementation, AR/VR and spatial computing solutions. We help businesses identify, build and run AI that works with real customers, from AI receptionists and brand-safe chatbots to AI sales agents and fully custom AI systems.

Our team has delivered bespoke solutions for globally recognized brands such as Microsoft, Ford, Peugeot and Citroën, covering strategy, engineering, integration and ongoing operation. With a white-glove approach, we work closely with every client to take ideas from proof of concept to production, connected to the tools their teams already use. Our commitment has led to long-term partnerships and repeat collaborations, built on expertise, reliability and innovation that delivers measurable results.

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Reviews & testimonials

About reviews & testimonials50Pros profiles are storefronts for agencies. Agencies may share client testimonials from past projects or their own websites, with permission. These testimonials were not necessarily submitted directly to 50Pros and are not independently verified by 50Pros.We distinguish reviews submitted directly to 50Pros from agency-provided and imported testimonials. Only eligible reviews submitted directly by clients contribute to the overall rating.

Client testimonials provided by the agency. Not independently verified by 50Pros.

Dominika Subotičanec - Croatian Tourism Board
May 2026

Takeaway Reality helped the Croatian National Tourist Board create an immersive keynote experience for a lecture on AI in tourism at Croatian Tourism Days 2025. The goal was to use augmented reality to make the presentation more interactive, memorable, and engaging for the audience, allowing attendees to participate directly through their own mobile phones. We selected Takeaway Reality because of their strong reputation, high ratings, referral, geographic proximity, cultural fit, and ability to deliver within our budget. From the beginning, their team understood what we wanted to achieve and helped translate the keynote concept into an engaging AR experience that supported the topic of innovation in tourism. The project was delivered smoothly and on time. Takeaway Reality consistently checked in with us, listened carefully to our feedback, and made sure their proposals were aligned with our expectations. Communication through in-person meetings, virtual meetings, email, and messaging apps was clear, responsive, and efficient throughout the process. The result was highly successful, with 100% audience engagement during the experience. The AR component helped elevate the keynote and created a stronger connection between the presentation content and the audience. What impressed us most was Takeaway Reality’s creativity and their ability to turn ideas into polished, engaging AR/VR experiences. They worked quickly, reliably, and always aimed to deliver more than expected. Everything went smoothly, and there is nothing we would change about the collaboration.

Takeaway Reality developed an immersive AR experience for Croatian Tourism Days 2025, enabling the audience to engage with a keynote on AI in tourism directly through their mobile phones.

Ryan Mallett - Microsoft
May 2026

Takeaway Reality helped us create an interactive gamified experience to support the launch of a new product feature within our subscription service. Our goal was to use the growing popularity of gamification to create a more engaging launch moment, drive customer interest, and present the product feature in a way that felt innovative, educational, and memorable. We selected Takeaway Reality after reviewing multiple vendors, concepts, pitches, and case studies. Their team stood out because they clearly understood our vision, showed confidence in their ability to improve the original idea, and gave us trust that they could deliver the project on time and within budget. Once the project began, Takeaway Reality quickly transformed our brand assets, guidance, and campaign goals into game flows and UI mockups that aligned with our vision. Each stage of the process included internal reviews, feedback rounds, and approval points, which helped keep all key stakeholders aligned throughout development. As the games moved into live demo stages, their team remained highly responsive and agile, quickly implementing feedback and making required adjustments before deployment. The campaign is still ongoing, but the early results and internal feedback have exceeded expectations. The games have helped position our team as an example of innovation within the organization, showing a new way to engage, educate, and connect with customers. From a performance standpoint, the experience has delivered strong engagement, with users spending nearly five minutes in-game, averaging close to two game sessions, and achieving around a 2% click-through rate on the call-to-action. The workflow was excellent from start to finish. Takeaway Reality was responsive, engaged, easy to work with, and consistently met or exceeded our needs. Mario, their CEO, was especially valuable throughout the process, always available to answer questions, join calls, and guide the project forward. What stood out most was their ability to educate us through our first game development project, answer complex questions, collaborate across many stakeholders, and act as true thought leaders. Whenever a blocker appeared, they were quick to present multiple solutions and clear recommendations, which helped us maintain momentum and hit every milestone on schedule. Overall, Takeaway Reality delivered a seamless, high-quality experience and consistently exceeded expectations across all deliverables.

Takeaway Reality developed a series of branded interactive games for a major tech company, helping support a new product feature launch through gamification, customer education, and engaging digital storytelling.

Ennio Armato - FFIND s.r.l.
May 2026

Takeaway Reality has supported us in developing Rexee, an AR/VR tool created to bring traditional market research methodologies into virtual reality. As a market research company specializing in CATI, telephone, online, and product-testing methodologies, our goal was to explore how existing research formats could be translated into immersive environments and used to create something truly new for the industry. From the beginning, Takeaway Reality approached the project as more than a development task. They took the time to understand our business, our methodology, and the market research industry through detailed calls, workshops, and consultancy sessions. While we brought the industry expertise, they brought the AR/VR knowledge, technical direction, and strategic input needed to shape the product into something stronger than our initial idea. Their involvement went beyond the original scope. They helped us refine the concept, provided insights into how VR could evolve within our industry, supported business planning, and contributed ideas that were not explicitly requested but added real value to the project. This made the relationship feel less like a standard client-provider engagement and more like a collaborative innovation partnership. One of the strongest results was having a usable demo ready within three months. This allowed us to start discussing the product with clients early, gather feedback, and demonstrate that we were actively pushing the industry forward. The project has helped position FFIND as an avant-garde company exploring new ways to conduct market research through immersive technology. Takeaway Reality has performed very well from a project management perspective. They have delivered on time and within budget, while remaining flexible, proactive, and committed throughout a long-term engagement. Their team is responsive, open, and willing to contribute beyond the agreed deliverables when they see an opportunity to improve the product. What impressed us most was their energy, enthusiasm, and willingness to challenge and improve the original idea. Their developers are not just there to execute instructions; they actively bring inspiration, suggestions, and new perspectives. For companies working with Takeaway Reality, the best approach is to let them contribute creatively and listen to their ideas, because their input can meaningfully improve the final solution.

Takeaway Reality partnered with FFIND to develop Rexee, an innovative AR/VR market research platform designed to transform traditional research methodologies into immersive virtual experiences.

Johnny Kois - KOIS Center
May 2026

Takeaway Reality developed a VR education platform for Kois Center, recreating the experience of attending world-class dental CE courses in person while supporting online group learning, secure access, and CRM-based login integration.

Takeaway Reality helped Kois Center bring its world-class dental education experience online through a custom VR learning platform. The goal was to recreate the feeling of attending courses at the Kois Center in person, allowing students from around the world to experience Dr. John Kois’ methodology in an immersive and engaging virtual environment. The project required more than simply placing educational content online. Each course is extensive, lasting approximately 55 hours, so the experience needed to keep students engaged throughout while also supporting group participation and creating an acceptable alternative to attending in person. Takeaway Reality also had to ensure secure access and integrate login information stored in a separate CRM system to help protect the center’s intellectual property. Takeaway Reality managed the project exceptionally well. A clear project scope was agreed upon, with defined deliverables and strict delivery dates. Every deliverable was completed on time, and several were delivered ahead of schedule. Their response time was excellent, especially compared to other teams working across different time zones. What stood out most was how organized and proactive the team was throughout development. Feature requests and testing issues never had to be raised more than once. Releases were well planned, clearly documented, and easy to follow, which made it simple to understand the project’s progress at every stage. Overall, Takeaway Reality delivered a highly professional, well-managed VR education solution that successfully translated a prestigious in-person learning experience into an immersive online format.