Beauty and Beyond/2022
Brand Naming for a Cosmetics Company Gleva
The Riddle Beauty & Beyond, a cosmetics company, approached us for a distinct yet memorable brand name that would resonate yet stand out in the globally competitive cosmetics market.
Challenge
The Muse The target audience for the brand was every aspirational beauty consumer who sought quality cosmetics at competitive prices.
Solution
The Naming Insight Combining our scientific naming system and thorough research of the targeted economy, emerged Gleva, an intuitive name that sounded familiar, exuded sophistication and was trademark-friendly.
Results
The Unveil Today, Gleva supports Beauty & Beyond’s positioning as a high-quality and elegant brand name.
Project Details
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