True Digital Group
QPulse: a Market Research Platform for True Digital
Vodworks partnered with True Analytics (part of True Digital, Thailand's largest telco) to build QPulse, a market research platform that uses telco customer profiles to deliver SMS surveys and reward participants with True Points. The platform was built and launched in just 8 weeks, enabling major research firms to conduct research without traditional fieldwork during COVID-19 restrictions.
Challenge
During COVID-19, traditional street-based field research was heavily restricted, making it impossible for large research firms to reach survey participants in the usual way. True Analytics needed a fast, scalable alternative — a market research platform built on top of their telco customer profiles — but had no available engineers to build it. They needed the platform built quickly with no long onboarding period.
Solution
Vodworks provided two dedicated backend engineers who took full ownership of the QPulse platform development. They connected the customer profiling database with the SMS platform for targeted survey delivery, implemented True Points reward logic to incentivise participation, and built integrations between True Analytics and external research systems. The backend orchestration covered survey campaigns, completion tracking, participant flows, secure data handling, and controlled export of results to research partners.
Results
Built and launched a functioning QPulse pilot in 8 weeks. Enabled major research firms to continue research without traditional fieldwork during COVID-19. Helped True Analytics open a new revenue channel by monetising telco data for market research. End-to-end flows were in place and live pilots were deployed with major research firms.
