Reel One Entertainment
User-Friendly UX and Development for Reel One Entertainment
Vodworks partnered with Reel One Entertainment (Canada) to develop MyTVMovies, a global streaming platform for non-tech-savvy audiences. Using the in-house VidScape platform, Vodworks delivered a simple, user-friendly streaming solution — covering UX design, frontend, backend, and multiscreen integration — within scope and timeline.
Challenge
Reel One Entertainment identified a gap in the streaming market for audiences unfamiliar with digital platforms. They needed a streaming service with minimal navigation steps and a clean interface that would work across mobile, web, and TV — without the complexity typical of mainstream VOD platforms. They also required real-time analytics to understand viewer behaviour.
Solution
Vodworks designed wireframes and prototypes focused on accessibility and simplicity, with large clear navigation and minimal steps for content playback. The frontend was built using HTML5 and AngularJS, with a Java backend for scale and stability. VidScape Multiscreen was deployed to sync experience across mobile, tablet, desktop, and smart TV. VidScape Analytics was integrated for real-time user behaviour insights, and VidScape Service Management handled content ingestion, transcoding, and distribution.
Results
Fully functional global streaming platform delivered within scope and timeline. Interface dramatically improved user experience for non-tech-savvy audiences. Reel One gained real-time insights into viewer behaviour through VidScape Analytics. The platform enabled Reel One to compete in the VOD market. Client reported extremely high satisfaction with the result.
We at Reel One are extremely satisfied with the results of our new VOD platform. Vodworks has exceeded our expectations with their expertise, service, and flexibility. Furthermore, they delivered a solution that allows us to genuinely compete in the extremely competitive market of VOD! Our platform was delivered on time, and all of our requests were taken into consideration.
Reel One Entertainment, Reel One Entertainment
