
Bliss Pool is an e-commerce app for a chemical products company that helps pool owners choose and order the correct chemicals based on pool size and condition.
The client runs a pool chemical business where customers had to browse products and guess what they needed for pool maintenance. This approach didn’t scale well — many customers chose the wrong products or gave up trying to figure it out at all.
We provided full discovery and branding support for the app, designed UX flows tailored to the buying journey, and delivered a UI kit. The design includes a product education component to guide new users in making safe purchases.
The delivered product design and structured purchasing flow improved clarity of chemical selection for pool owners. The education-first UX approach reduced friction in decision-making and increased potential conversion rates. The digitalization of the product catalog positioned the client for scalable online sales. The project provided a foundation for future e-commerce expansion and marketing campaigns.
4 months
3 people