Mapin·2025
Interactive Travel Storytelling and Global Map-Based Social Platform
It empowers users to document their past journeys, share travel experiences on an interactive global map, and create visually rich posts called "stories" with images and notes. Other users can comment on these stories. A standout feature is the personalized "bucket list," where users can dream, plan, and track their future travel destinations. Beyond being just a logbook, Mapin functions as a community for global explorers to inspire and be inspired.
Challenge
When the client approached us, they had an existing app that struggled with user retention due to an outdated design and poorly structured codebase. We were invited to rethink the entire product.
Solution
Starting from scratch, we reimagined the concept, developed a new information architecture, and created a stunning and intuitive design. We led the full redevelopment of the iOS application and rebuilt the backend infrastructure for scalability and performance. We also integrated robust analytics and social features. Today, the app is live and continues to be actively supported by our team with iterative updates and improvements based on user feedback.
Results
The complete redesign and technical rebuild significantly improved user retention and session duration. The new architecture enabled faster performance, smoother map rendering, and better stability, which reduced crash rates and increased positive user feedback. The introduction of interactive stories and bucket list features improved user engagement and encouraged repeat visits. The scalable backend now supports continuous feature expansion without performance degradation. The application is live in production and continues to evolve through data-driven updates.
Technologies & Tools
SwiftSwift UINode.jsGoogle Cloud FunctionsMongoDBFirebaseGoogle AnalyticsGoogle MapsGoogle Places APITwilioRealm
Project Details
Year
2025
Duration
7 months
Team Size
6 people
