Redesigning of Axcessbaseball.com Website
The Axcess Baseball website was outdated, clunky and provided a poor user experience. We developed a website structure and framework geared towards development, design and restructuring of the Axcess Baseball website. Our goal was to provide a seamless web experience for Axcess Baseball’s users, drive a consistent increase in visitors, and increased page views/time spent on site. As well, we will deliver a website backend administration to manage the website more efficiently and without being overly tech savvy.
Challenge
The website had thousands of pages of content, some more than 15 years old. The existing layout of the site was limited and the user experience needed to be totally revamped. We also needed a way to bring more visibility to sponsors and partners. There was virtually no SEO so traffic drivers were limited.
Solution
We created a comprehensive proposal for web design and development services to support the successful launch of Axcessbaseball.com. Our team worked in close partnership with key stakeholders throughout the entire project life cycle from initial cross-departmental requirements gathering through to final delivery and formal sign-off. User experience will remain central to this consolidation initiative. We developed a consistent brand position and prioritized the creation of intuitive, accessible, and engaging digital experiences. To ensure the platform effectively serves all audiences, we incorporated structured user feedback and pilot testing at critical milestones to validate design decisions. Within 5 weeks we built an entirely new site, one that had a more modern design, was intuitive and responsive for mobile with a consistent brand story and unified look and feel.
Results
Within in 2 months of launch, we have seen traffic increase by more than 30%, user engagement times up over 50% and return visitor up more than 2 times.
Technologies & Tools
Mike has been a pleasure to work with. The turnaround time from brief to a live website was much faster than expected. The team has developed a beautiful website that has been well received by users. Initial results show an improvement in all important metrics.
Vinny Messana, Founder, Axcess Baseball
