Y'all is a DTC marketing agency that works with health, wellness, and beauty brands. Some of our clients sell consumer products online. Others are appointment-based businesses like med spas, salons, and aesthetic and medical clinics. One integrated team makes the ad creative and runs the paid media on Meta, TikTok, YouTube, Google, and X.
Our creative work centers on creative diversity. We build each concept as a group of ads that vary the visual style, the messaging angle, and the placement, so the platforms can match each person to a version that suits them. We skip headline variants and template libraries. When an idea wins, we carry it into new visuals, messages, and placements, and we test net new concepts, personas, and angles alongside it. Every engagement includes UGC made with real creators.
Media buying starts from the creative in the account. Campaigns are set up broadly, new concepts are tested against current winners with a set share of budget, and buyers report results to the creative team by placement and by new versus returning customers. For DTC brands we track MER, new-customer CAC, and contribution margin. For appointment-based brands we track cost per booked and completed appointment and revenue per new client, by location.
FlavCity got 150 new ads a month from Y'all, which ran at a 14% lower CPA and 22% higher ROAS than the rest of the account. Pamos scaled ad spend 9x in three months without an account ban. ZYN Turmeric saw 73% lower CPMs and 3x Meta ROAS. Save Trees grew annual ad spend 800% with CAC 5% below baseline. For a multi-location salon and spa group, optimizing Google bidding to Zenoti bookings took booked appointments up 85% to 3,430, at about $24 each, as spend doubled.
Y'all is a Meta Business Partner, Google Partner, Shopify Partner, and Motion Creative Analytics partner, and 1-800-DTC ranks us in the top 1% of agencies. Full-service engagements start at $17,500 a month, or a declining percentage of ad spend that starts at 10% once spend reaches $175,000 a month. Creative-only starts at $10,000 a month. We're the best fit for brands spending $100,000 or more a month on ads.
