I started my career as a Game Developer Intern in my hometown, driven by a lifelong passion for creating immersive worlds. Over the next 9+ years, I worked my way up to leading projects in Unity, Unreal Engine, AR, VR, and XR across multiple industries. Along the way, I saw a clear gap — clients needed high-quality, tailor-made interactive experiences that merged technical excellence with creative vision.That insight led me to co-found Elytra Studios, an agency dedicated to turning ambitious ideas into immersive realities. Today, we design and deliver AR/VR/XR solutions, games, and simulations that help businesses innovate, engage, and stand out.
My first entrepreneurial moment came as a teenager when a friend asked me to help with his university final-year project. I took the opportunity and soon found myself tutoring and guiding other students, helping them complete assignments and build their own projects. That experience gave me a real sense of purpose — the realization that I could deliver value, solve problems, and help others bring their ideas to life.
A belief I’ve changed my mind about in the last three years is that sharing knowledge with the competition reduces your own opportunities. I’ve come to realize the opposite is true — the pie is infinite. The relationships you build by mentoring, guiding, and sharing openly create long-term value that far outweighs any short-term advantage. Like the bond between a Padawan and a Master, that connection fosters mutual growth, trust, and a stronger community for everyone.
I feel most energized at work on a typical Friday, as the team’s sprint approaches completion. There’s a palpable excitement in the air—a collective drive to deliver a high-quality product that not only meets but exceeds the client’s expectations, leaving a lasting impression. This moment of focused momentum fuels my motivation and creativity, inspiring me to contribute my best towards a successful delivery.
Every day varies, but typically I start my morning at home by catching up on the news over breakfast. During my commute to work, I often have a call with my partner. Once I arrive, the day kicks off with a quick team stand-up, followed by a few meetings. I like to break up the day by playing table tennis, which helps me recharge. Afterwards, I check in with clients to understand and address their needs, then sync up with the team again. Once the workday wraps, I spend time socializing with peers before heading home—usually exhausted but grateful for dinner waiting.
I credit my success to two key habits: effective communication and active socialization. Clear, open communication fosters strong collaboration and understanding, while engaging with others socially builds meaningful relationships that drive both personal and professional growth.
One early mistake I made was assuming trust would be given freely. I learned that trust is something you must earn through consistent actions, and ultimately, your personal growth is your own responsibility—no one else will build it for you.
People often assume I have all the answers and that everything is perfectly figured out for me — but the truth is, I’m constantly learning and navigating challenges just like everyone else.
To recharge outside of work, I enjoy immersing myself in computer games like CS2, Valorant, and Siege. Gaming helps me unwind, stay mentally sharp, and reconnect with friends in a fun, competitive environment.
Right now, I define success as leading a meaningful life—one where my actions align with my values, and I create positive impact both personally and professionally.
What sets our agency apart is our unwavering belief in the value of process-driven quality. We don’t just deliver projects — we infuse each one with purpose and soul by deeply investing in understanding and solving our clients’ challenges. Our team goes above and beyond to ensure that every solution is thoughtful, impactful, and truly tailored to the client’s needs.
We typically say ‘no’ to projects that don’t align with our vision and values. It’s important for us to work on initiatives where we can bring genuine passion and deliver meaningful impact.
A core principle our agency lives by is integrity — in every interaction, decision, and deliverable. We believe that transparency, honesty, and accountability build lasting trust with our clients and create the foundation for exceptional work.
When we hire, we look for individuals who not only possess the necessary skills but also share our core values and passion for problem-solving. We prioritize adaptability, strong communication, and a collaborative mindset, as these qualities help our team grow and deliver exceptional results together.
We encourage creative thinking through active feedback loops that involve both clients and employees, ensuring diverse perspectives shape our ideas. Additionally, we host book reading sessions, game jams, and various other events designed to inspire creativity and foster a collaborative, innovative culture.
While AI offers exciting possibilities, I believe its hype sometimes overshadows the importance of human creativity and genuine connection in marketing. Technology should enhance, not replace, the authentic storytelling that truly resonates with audiences.
I’m betting on augmented and virtual reality as transformative technologies with long-term potential. AR and VR have the power to revolutionize how we engage with content, offering immersive experiences that deepen customer connection and open new creative possibilities.
One small decision that led to a big impact for our agency was choosing to engage with our competition in a healthy and collaborative manner. This openness has fostered valuable learning opportunities, inspired innovation, and strengthened our position in the market.
My advice to someone starting an agency today is to have faith—whether in a higher power, their vision, or themselves—as the foundation for their journey. With that belief in place, embrace the challenges boldly and give your best effort without hesitation.
If I were starting from scratch, I would place even greater emphasis on building strong relationships early on—both with clients and within the team. Establishing trust and open communication from the beginning creates a solid foundation for sustainable growth and success.
When it comes to pricing, I believe in transparency and value-based pricing. Our goal is to align costs with the true impact and quality we deliver, ensuring clients feel confident they’re making a worthwhile investment. We also stay flexible to accommodate different project scopes and client needs without compromising on standards.
While growth is important, I prioritize sustainability to ensure long-term success. This means making thoughtful decisions that balance expansion with maintaining quality, healthy team dynamics, and lasting client relationships. Sustainable growth creates a strong foundation that supports enduring value rather than short-term gains.
One founder I truly admire is Haseeb, my partner. He constantly inspires me to raise my standards and push beyond my limits. While he sometimes drives me crazy, his relentless drive and commitment challenge me to grow both personally and professionally. Having him as a partner motivates me to be better and do better every day.
I swear by Unity, Visual Studio, and Jira. Unity and Visual Studio form the backbone of my development workflow, enabling seamless creation and coding of projects. Jira keeps our team organized and ensures smooth project management, helping us deliver quality work on time.
One resource that profoundly changed how I work is Zarnama by Alizar. It offered me fresh perspectives and valuable insights that have influenced my approach to both challenges and opportunities in my professional journey.
I prefer an in-office setup because a collaborative environment is essential for fostering creativity, spontaneous problem-solving, and strong team connections. Being physically present helps build trust and accelerates communication, which ultimately drives better results.
One belief that some might find controversial is my firm conviction that God creates opportunities in ways we never expect. I find that trusting this process brings resilience and hope, even in uncertain times.
One thing I wish clients better understood about agency work is the depth of collaboration and iteration involved. Delivering great results requires ongoing communication, flexibility, and mutual trust—not just handing off a finished product.
My favorite thing about being in this industry is the constant opportunity to innovate and solve new challenges. It’s incredibly rewarding to see ideas come to life and make a meaningful impact for clients and users alike.
A surprising fact is that around 90% of startups fail within their first few years, often due to factors like market fit, funding challenges, or team dynamics. This reality underscores the importance of resilience, adaptability, and strategic planning in the startup world.
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