I wanted to change the narrative of data agencies, from seeing them as cost functions to centers of driving revenue and bottom-line profit. Data has the potential to drive massive positive change in and for organisations and we work in it's nexus. so data agencies should act accordingly instead of focusing on technical solutions on their own.
In high school, friends used to pay me to bypass their computer logins that their parents had enforced on the family computers.
Serendipity and opportunity can be hacked, by consistently showing up and having an attitude of helping the people in your network, instead of finding ways to benefit from them.
My absolute sweet spot is running a technical kickoff workshop with a client - it sets an excellent precedent and client outlook on our competency and our attitude. Second most energised is when I land a sales deal!
First thing is waking up and dropping my children at school.I get to the gym and after that I am in my office by 0900 and do a focused 9 to 6 work day.I end my day with dinner, reading to my children, 1 hour of relaxing and off to bed again.
I try and systemise and schedule my work as much as possible. People think systems are for systems people, but the psychological benefit with systems is they free your brain for more work, especially creative work. In our profession, how much brain space you can create is of massive benefit to yourself and your business.
Sales and business development needs to be driven in an organised and consistent manner from day one.
People think my thinking face is me frowning, it's not! I am thinking and frowning!
On weekends I love to get into nature with mountain biking into the valley above my town.
My definition of success right now is showing up for clients, building connections with people and finding serendipity in business.
Most of our competitors focus on selling their technical capabilities or high-level benefits. While technical capability is important, we differentiate ourselves by helping the client make a case for our projects on a revenue or profit basis as a first principle.
When given the bottom-line benefit in revenue or profit terms of our project, in a clear picture, some people still find ways to micro-assess your costs, to haggle down the price. We prefer to work with clients that focus on benefit and outcomes.
Our founding principles are transparency, curiosity and competence.We tell the truth no matter what, we always want to ask 'why?' and we make sure we are the experts to lean on in a room.
We look for individuals that can communicate well, be humble and work hard to learn skills that they don't have yet.
In danger of saying the the obvious as of this time of writing, tagging "AI" or "AI-Driven" before or after every single product right now, is getting very old and sometimes borders on dishonesty.
Companies with vasts amounts of data realising they can monetise (not sell) their data.
It's not small, but it's deciding to get myself out of the product-building seat and wearing a business development hat.
If you're starting out today, figure out a way to start networking and doing business development, every single week of the year.
The rules we live by is value-based pricing, tempered by the market and competition. If we can make a good case of delivering a $100 of value, we aim to only charge $10-$20.
It might be a trope by now, but hire slow if you can. A strong, cohesive, trusted and connected core team of individuals can carry a company - in the short and long term.
The co-founder of Clickatell and AdvanceGuidance, Deon van Heerden. He's taken a mentoring role in my life and is one of the smartest and open individuals I have gotten to know.
How to start here if you work in software? 1 year ago I would have said Firefox Container Tabs - today I would say Google Gemini.
Jonathan Stark - Value Based PricingAlan Weiss - Million Dollar ConsultingBen Horowitz - The Hard Thing About Hard Things.
Our setup is fully remote, with bi-yearly getaways and quarterly regional get-togethers.One of our ethos is quality of life for our employees and we believe this is a way to help our people actualise that.
If you can land deals charging $100 when your competitors are charging $50 - do it. Clients pay what a problem is worth to them.I promise you can get a website for $800 these days.What I also promise is that Nike didn't pay $800 for their website.
Agencies don't make a lot of money themselves - our staff costs are high and our businesses don't scale well. It's rare that an agency is trying to take advantage of you.What's more common is bad communication skills and weak technical competence - that's why Symbyte exists.
We are in my opinion in one of the most exciting industries in the world - data. It's young, burgeoning, lots of exciting change and the potential to bring massive, outsized benefit to companies and individuals.
The Data and Data Monetisation industry is projected to grow by a staggering 25% annually. Symbyte can help you get on that train.
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