What’s your backstory — how did you end up starting (or joining) an agency?

I studied Computer Engineering and always liked the mobile and web industry.

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What was your first entrepreneurial moment as a kid or teen?

Sell raffle tickets with a comission.

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What’s a belief you’ve changed your mind about in the last 3 years?

It's faster to learn with people and in person discussing uncomfortable subjects.

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When do you feel most energized at work?

In the morning.

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What’s a day in your life really look like (no filters)?

Wake up at about 7am, getting breakfast and start planning my day, at 7am workout for about 1 hour. Back home to stay sometime with my kid, read my emails, drop him in school and start working at 9am tops. Meetings with the team and clients, lunch, more meetings or getting other things done. At the end of the day I try to do 1 hour of focus time and go get the kid.

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What’s a personal ritual or habit you credit for your success?

Wake up early and planning my time in order to be as focused as possible.

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What’s one mistake you made early on that taught you something lasting?

Don't focus on money.

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What’s something people get wrong about you?

It's not about the money, it's about building something!

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What do you do to recharge outside of work?

Riding my motorcycle and workout.

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What’s your definition of “success” right now?

Feeling of balance and freedom.

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What type of clients or projects are a 'no' for you?

Clients that don't trust our experience.

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What’s a principle or value your agency lives by?

To stop is to die. Keep learning and moving forward.

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How do you hire? What do you look for in people?

Focus more on the person's personality, what I can learn and what I can teach. That can integrate with the rest of the team.

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How do you foster creative thinking on your team?

Giving space to explore new solutions.

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What trend in marketing/advertising do you think is overhyped?

AI can be the best and worst thing.

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What’s a trend you’re betting on long-term?

Same thing, AI, like everyone. It can give you a lot, but for now, I think that people are looking at it the wrong way.

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What’s one small decision that led to a big result for your agency?

Changing our focus and invest more on what we do best.

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What advice would you give to someone starting an agency today?

Believe in that everyone says, networking is key!

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What’s something you’d do differently if you were starting from scratch?

Focus in one thing instead of trying to do everything.

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How do you approach pricing — any rules you live by?

A mix of how interesting the project is, what I can get from it in the long term and profitability.

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How do you prioritize growth vs. sustainability?

Sustainability has been the first thing for me. Growth comes with time.

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What software or tool do you swear by?

Slack and Basecamp.

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What’s one resource (book, podcast, etc.) that changed how you work?

My first Agile workshop.

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Remote, hybrid, or in-office — what’s your ideal setup and why?

I'm used to remote, but I believe hybrid would be the best way to do it. People need to meet in person and work flows much faster.

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What is your most controversial or unpopular belief?

That AI is not as powerfull as people say (currently, at least) in our area.

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What’s one thing you wish clients understood better about agency work?

It's not that easy as it looks.

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What’s your favorite thing about being in this industry?

Things keep changing.