Since I was very young, I have always had a strong inclination toward creativity. In primary school, I led the design of murals for different grade levels. These projects became school-wide contests, and I was often chosen as the leader—both for my creativity and for my reputation as a skilled artist. My classmates trusted me to bring their ideas to life, and this early experience taught me how to motivate a team and turn collective vision into reality.As I grew older, my passion for technology began to complement my creative drive. In secondary school, I found a real joy in computer classes. I would often stay after regular hours to learn more and experiment with software I didn’t have access to at home. It was during this time that I discovered Flash and began teaching myself animation and design.Another crucial part of my journey was my deep interest in PC and console video games—especially on platforms like DOS, Sega, and others. I wasn’t just a gamer; I was always motivated by the question of how games were made and what made certain experiences possible. I found myself constantly asking what made things work behind the scenes, which sparked a curiosity that pushed me to seek answers and explore the technical side of creativity.Throughout my childhood and adolescence, I had the privilege of being close to computers, largely thanks to my father. He would often gift us the latest technology, nurturing my curiosity with access to cutting-edge tools. I spent hours designing on graphics applications, always pushing myself to learn something new and explore what was possible.These experiences—leading creative projects, teaching myself technical skills, exploring both digital design and the world of video games, and always seeking to understand how things work—naturally guided me toward the world of digital design and agency work. They instilled in me both the leadership and creative skills I use every day, as well as a deep appreciation for innovative technology, collaborative teamwork, and the desire to keep uncovering the “how” behind creative solutions.
From a young age, I was always drawn to the idea of transforming my self-taught skills into something more professional. During my early teenage years, around 14, I began repairing and customizing PCs for others—often teaching older people how to use technology that felt basic to me but was innovative back then, such as email and navigating the internet in the late ’90s and early 2000s. This experience was my first real taste of entrepreneurship, blending my autodidactic nature with a service mindset reminiscent of many teens who launch small service businesses.As I grew more confident with technology, my entrepreneurial journey evolved. Without any formal training, I started designing simple websites for small local businesses—florists or food shops—which gave me an early understanding of the business side of design. Working directly with clients helped me realize the value in translating creative skills into practical solutions for real-world needs, a path many young entrepreneurs take when starting out.These early ventures not only gave me technical confidence but also introduced me to the basics of consulting, client relationships, and the realities of serving my local community—essential lessons that shaped my professional identity from a young age.
Over the past three years, running a design and technology business has fundamentally shifted the way I view growth and success. I used to believe that scaling—growing bigger and faster—was the ultimate goal for any business. But my experience has taught me that scale, on its own, isn’t everything. Instead, I’ve realized that the true measure of success lies in understanding and living your purpose—the impact and intention you put into the world.I now believe that what defines the success of an idea, an entrepreneurial venture, and ultimately a business, is not just how large you grow, but the real meaning and value you return to people and the world around you. Whether technology trends change or global contexts evolve, the constant is how you connect your purpose with a positive impact, even if it starts small. This mindset has guided me to focus on how each person, project, or decision can make a meaningful difference, and that the ripple effect of purpose creates a lasting legacy that outlives temporary metrics like revenue or client numbers.A major part of this personal transformation has involved learning how to communicate purpose authentically to my team. Sharing and living our “why” as a business builds trust, loyalty, and deeper engagement—it helps each team member see their own value in the bigger picture and motivates them beyond momentary results. Purpose-driven leadership means framing every goal, task, and conversation around how we can positively impact people, not just deliver a product.Ultimately, I’ve moved from chasing scale for its own sake to building something meaningful—where success is measured by the value we create and the purpose we fulfill together. This belief shapes how I approach every new challenge and opportunity, and it’s a perspective I strive to pass on to those around me.
I feel most energized at work when there’s a powerful alignment between the idea, the motivation, the purpose, and the people. It’s in those moments when a vision comes alive—that instant when I can clearly see in my mind something that hasn’t been built or designed yet, something that doesn’t exist. The real excitement comes when that spark of motivation is shared, when the team rallies around a purpose and you watch collective energy propel the creative process forward.There’s a unique rush that happens as we transform an abstract concept into reality. The journey from imagining what could be to actually building and shaping it alongside other inspired minds is where I find my greatest sense of fulfillment. It’s the intersection of clarity and collaboration—when everyone is moving toward the same unseen goal, driven by shared meaning and inspired by possibility.
A day in my life is a dynamic blend of strategic direction, creative leadership, and constant decision-making. My career has taken me to a place where I’m often balancing the responsibilities of both business strategy and creative direction. This means my days are packed with conversations—collaborating with team members, aligning on objectives, and finding the best ways to turn long-term goals into actionable steps.There’s rarely a dull moment: I jump between present demands, like calls, meetings, and emails, and those critical stretches of deep thinking required to shape the future of the business. I’m always planning, mapping out new ideas, and trying to foresee what’s next—how to sustain our team and structure while also pushing us forward.It’s a real trade-off between the needs of today and the vision for tomorrow. Every decision weighs present priorities against future possibilities, and it’s my job to make sure everything keeps running smoothly along the way. At the core, my days are about making sure that, while we chase new horizons, the team feels supported, motivated, and capable of delivering on the challenges in front of us.
A core ritual I credit for my success is the practice of deep self-awareness and constant questioning. I make it a priority to never take things for granted—regularly reflecting on everything around me, challenging assumptions, and seeking a genuine understanding of myself and my surroundings. Operating at the intersection of design and technology, I naturally find myself drawn to cultural exploration; it’s in this space that I see myself as a cultural operator, constantly learning from new experiences.Traveling extensively, putting myself in unfamiliar environments, and pushing my limits—especially through mountain photography and trekking, which is my passion—has become my way of cultivating resilience and introspection. These adventures often place me in extreme situations, where the contrast with nature teaches me not only how to navigate complex decisions but also provides powerful tools for handling both present and future challenges.Whether it’s standing at a mountain summit confronting a harsh landscape or dealing with high-stakes choices in business, these habits of self-reflection and embracing difficult experiences have become essential to my personal and professional growth. For me, anything that involves looking inward, understanding who I am, and learning from profound moments is at the heart of what I define as true success.
One of the most significant mistakes I made early in my career was not fully trusting myself—my instincts and the signals that surround key decisions. There were moments when, instead of listening to that inner voice saying “this is the way,” I leaned too heavily on endless research or outside opinions. Over time, I learned that sometimes what you feel inside can be even more valuable than hours of analysis.This experience taught me the lasting importance of self-confidence and intuition, especially in moments that could define my path. The ability to recognize and follow those internal signals—rather than second-guess—became crucial not just for making better decisions, but for developing true leadership. Sometimes, trusting your gut is what sets you apart and guides you through uncertainty, and I now see it as an essential skill for anyone charting their own course.
People often misinterpret my drive and determination as being uncompromising or overly focused on results. The truth is, beneath that determination lies a deep sensitivity—one that constantly guides my actions and decisions. What some see as relentless ambition is really my way of honoring the purpose I strive to realize through the companies I build and the projects I pursue.For me, these businesses are merely vehicles to make a positive contribution to the world. My strong resolve is fueled by a genuine care—for my team, for the work we do, and for the impact we can have. What many don’t see is that my sensitivity shapes every step I take; it’s the beating heart behind the vision and the courage to push forward. If you look closer, my determination is never at odds with empathy. It’s how I make sure our purpose matters, now and in the future.
To recharge outside of work, I rely on connection with nature, immersing myself in environments that offer peace and inspiration far from the usual routines. Traveling is a major part of how I renew my energy—I love exploring new cultures, meeting people with different perspectives, and letting those experiences expand the way I see the world. The sense of adventure in discovering unfamiliar places and stepping into the unknown is both invigorating and grounding.I also have a deep fascination with science fiction, which fuels my imagination and curiosity about what’s possible. Whether it’s through reading, watching films, or dreaming about futuristic worlds, sci-fi gives me space to play with big ideas and the excitement of exploration. Ultimately, it’s the blend of exploring nature, traveling, and feeding my curiosity for the unknown that helps me reset, find inspiration, and bring fresh perspective back into my work and life.
For me, success currently means achieving balance: having the freedom to choose what I want to do, while also ensuring I can spend meaningful time with my loved ones, continue exploring the world, and maintain autonomy in my actions, decisions, time, and resources. It’s not just about professional accomplishment or financial gain—it’s about crafting a life that allows me to enjoy what truly matters, remain curious about the world, and exercise genuine liberty in every aspect of my day-to-day. This sense of equilibrium, where personal fulfillment, relationships, adventure, and freedom all coexist, is my definition of success right now.
t’s hard to answer this in an industry where everyone claims to be “the best” for one specific reason—often something that eventually becomes a commodity. In the case of DHNN, what truly sets us apart is the intersection between design as a craft and technology as a vehicle.We start by deeply understanding the foundational DNA of a brand’s identity—its purpose, values, and visual language. This branding core isn’t just a deliverable; it’s the anchor for every creative and strategic decision. From there, we translate that essence into our second core: technology—transforming brand identity into tangible products, platforms, and experiences that truly connect with people and add value to their lives.Our approach is adaptable yet rooted in this dual expertise—whether we’re working with early‑stage startups seeking to define themselves or global companies looking to evolve. By bridging identity and technology, we avoid generic, one‑size‑fits‑all solutions and instead create meaningful, functional, and emotionally resonant products that carry the brand’s purpose into the real world in a way users can feel.
For me, it all comes down to values and alignment. Every company is ultimately led by individuals, and behind brands and products are the ideas and principles of the people who run them. When those values don’t resonate with mine—and with those of my organization—I know there’s a high chance the partnership or project won’t succeed.Our service is highly consultative, often intimate, and relies on strong, genuine relationships. If we don’t connect well with the people driving the business, it simply isn’t going to be the right fit. Through years of experience, I’ve come to realize that, no matter how flashy the brand or product might be, if it’s empty of meaningful purpose or if the values aren’t aligned, it’s not for us.We look for substance, authenticity, and a shared sense of purpose in our collaborations. If those are missing, or if the project’s foundation is not solidly rooted in respectful and compatible values, we choose to walk away. That’s our approach to ensuring every partnership is not just successful, but truly meaningful.
At the heart of our agency are a few guiding principles that shape everything we do: purpose, values, creativity, quality, and the drive to leave a lasting mark.We believe every project should start with a clear purpose—a “why” that gives meaning to the work and ensures it creates real impact. That purpose is rooted in strong, authentic values, which guide our relationships with clients, how we collaborate as a team, and the way we approach challenges.Creativity is our engine—unlocking new perspectives and solutions that push boundaries—while quality is our non‑negotiable standard, ensuring everything we deliver is meaningful, functional, and built to last.Ultimately, we aim to leave a mark—not just in the form of beautiful design or innovative technology, but by creating experiences and products that resonate deeply with people and stand the test of time. It’s about building with intention so that what we create continues to inspire and add value long after delivery.
We hire with a clear focus on shared values and cultural alignment. For us, the hiring process isn’t just about filling a role—it’s about finding people who can grow with us as part of a close‑knit team, almost like a family. We look for that natural connection where mutual understanding doesn’t always need to be explained, because our worldview and principles are already aligned.From there, one of our biggest priorities is attitude. I truly believe that attitude beats skill. A positive, proactive, and collaborative mindset often determines long‑term success more than any technical ability. That said, we also set a very high bar for expertise—DHNN is defined by exceptional output and uncompromising quality, so skill remains essential.In short, we seek people who share our values, bring the right energy, and pair that attitude with strong, evolving capabilities. When those elements come together, great work and deep trust follow naturally.
For me, fostering creative thinking starts with asking the right questions. I believe most creative processes can be distilled into three core questions: Why? For what? And for whom? These act as a compass. Once we have clarity there, we branch out into exploring the technological, creative, and conceptual foundations—diving into references, market space, and possible points of differentiation when needed.Another key element is encouraging the team to step outside of “client‑only” work. We dedicate time to internal labs and exploratory projects—developing ideas, testing technologies, or imagining solutions to problems that haven’t been commissioned by any client yet. This not only keeps us sharp and curious, but also creates a constant flow of future‑facing proposals ready to be adapted when the opportunity arises.In essence, we cultivate creativity by blending purpose‑driven questioning with free exploration—balancing strategic direction with room for experimentation. This way, the team stays inspired, prepared, and always a step ahead in what we can offer.
There will always be fashions and trends in marketing and advertising. At DHNN—which stands for Design Has No Name—we intentionally remind ourselves that design is often the very force that creates these trends in the first place. And because they are just that—trends—they are not something we feel compelled to follow blindly.True innovation is born in the core process of design, not from constantly relying on what already exists. While trends can serve as references or inspiration, they shouldn’t dictate the creative direction or replace original thinking. For us, the value lies in generating what’s next, in shaping the concepts and aesthetics that will become tomorrow’s “trend” rather than chasing what’s already in motion.Design has no name because it is the source of new names, new ideas, and new perspectives—it shapes the future, instead of being shaped by the present hype.
I’m definitely betting on the long-term impact of emerging technologies that intersect with cultural processes and drive paradigm shifts—much like the transitions we’re experiencing today. Technologies like generative AI and blockchain are fundamentally questioning and reinventing many of the known foundations of creative processes, challenging us to evolve our approach in entirely new ways.I see huge potential in these innovations, but I believe it’s crucial to approach them with careful consideration and respect for their development over time. Right now, these technologies are in a phase of exploration—we’re just beginning to understand how they’ll transform our lives, but there’s no doubt the change has already started.For me, the long-term bet isn’t just on the technologies themselves, but on our ability to adapt creatively and thoughtfully as they shape new realities. By staying open to what’s coming and by learning how each technology develops, we’re preparing to unlock possibilities that will redefine work, culture, and the way we create.
A seemingly small but transformative decision for the agency was delegating to key people—trusting them fully, learning from them, and growing together. At first, it might have felt like simply handing off responsibilities, but in reality, it was about empowering talented individuals to take ownership and bring their own strengths and perspectives into the work.That trust created a ripple effect: it strengthened the team’s confidence, improved decision‑making speed, and allowed me to focus on the bigger picture while knowing that critical areas were in capable hands. In the end, this choice didn’t just free up my time—it amplified our collective capacity, deepened our culture of collaboration, and turned individual talent into shared growth.
My advice would be to start by exploring the origins of things—understand how we arrived where we are today, both creatively and technologically. Look at the current landscape with a critical eye: what’s missing, what’s in excess, and where the gaps are. That’s where you’ll start uncovering your true value proposition.Today, building an agency is more challenging in many ways. Everything moves faster—sometimes faster and better—and competition is fierce. But within that intensity lies opportunity. The sheer volume of work and information means that creativity can easily be overshadowed or rushed, so it becomes essential to carve out that small, unique space where you can shine and truly contribute.The key is to find the intersection between what you’re passionate about, the problems worth solving, and the value only you can bring. Protect that space, nurture it, and let it guide your growth—because in a crowded, fast-moving market, it’s distinctiveness and depth that will make you endure.
Honestly, I’m not a fan of revisionism—I truly believe that everything that happens is meant to be and is an essential part of the journey, whether it’s exploration, learning, pain, healing, or growth. I wouldn’t want to change anything that has happened; I tend to focus more on looking forward than backward. For me, whatever I haven’t done yet is still open—it’s something I can pursue tomorrow. Instead of wishing to redo the past, I choose to embrace the future and keep moving ahead, knowing the possibilities are always there to be realized.
Our approach to pricing starts with a clear cost-based foundation. From there, we adjust based on factors like the specific market we’re targeting, the level of final responsibility we’re taking on, and a competitive analysis to understand whether we’re operating in a saturated space or one with greater opportunity.When pricing by the hour for operational work, we aim to stay within industry standards—this ensures fairness and transparency. However, strategic value is assessed differently. In those cases, it’s less about hours and more about the long-term impact, often tied to business collaboration or even participation in the client’s venture. That’s where the real upside can be created—by structuring partnerships that go beyond a traditional service fee and align our success with the client’s growth.In short, operational work is priced to be competitive and sustainable, while strategic work is priced for shared value creation—because the greatest outcomes often come from being invested, both creatively and commercially, in the result.If you want, I can also prepare a shorter, more high-impact version of this answer that’s perfect for an interview or social post.
For me, sustainability always comes first—it’s the foundation that enables true, lasting growth. I believe that focusing on building a sustainable model creates the stability needed to confidently take steps toward expansion. My approach is to establish sustainability, then pursue growth, stabilize the new scale, and repeat this cycle—not the other way around.Sometimes, external circumstances push rapid growth and force you to stabilize afterward. However, I’ve learned that this “growth-first” model often demands far more in terms of operational, cultural, and purpose-driven risk than it gives back. Chasing growth without a strong sustainable base is a gamble—it can drain resources, stretch culture, and dilute purpose.By prioritizing sustainability at the core, growth becomes a natural and manageable next step rather than a risky leap. This process not only helps protect the business and the team but ensures that every stage of growth is rooted in solid values and balanced execution. In essence, I see sustainability as the key that unlocks responsible growth—and the cycle of sustaining, growing, and stabilizing is how I choose to build and evolve, every time.
At this point, I don’t have a single founder or operator I look up to in the way that, for example, everyone once admired Steve Jobs for his unique vision and style. I feel that today’s world is missing leaders whose values go beyond just business success, and I don’t find myself fully connecting with any current public figure. So often, we only get to know these individuals through company numbers or the occasional interview—a glimpse that rarely reflects what happens internally or who they really are as people.The truth is, I know many friends and peers who are founders or operators themselves, and they fight immense internal battles that no one ever sees. Those personal struggles may not always translate into company growth or impressive metrics, but they do mean real personal growth. For me, these are the real heroes—the people who quietly challenge themselves, navigate adversity, and keep growing as individuals. Their journeys may fly under the radar, but their courage and authenticity are what I truly admire.
For me, tools are temporary—they adapt to cultural shifts, circumstances, and paradigm changes. I don’t believe in being “married” to any single tool. The most important “tool” I have today is my mind—my critical thinking, my ability to conceptualize direction, and to decide where to go next. After that, whichever tool or set of tools best helps bring my ideas to life, I welcome.Sometimes it’s as simple and foundational as pencil and paper or a basic audio recorder; other times, it might be sophisticated platforms for business analysis or data visualization. In my view, no tool is inherently superior to another—they’re chosen strictly based on the specific need or context at hand. The tool never outranks the person using it. It’s the human perspective, creativity, and intention that drive innovation—tools only serve to bring those ideas into reality.
For me, it isn’t about a single resource or a specific voice. The real game-changer has been the Internet itself—especially platforms like YouTube and the open access to information they provide. I don’t follow just one person or author; instead, I prefer to absorb details from a diversity of sources and perspectives. Today, with so many voices and so much content, it’s actually difficult to single out one influence that defines the way I work.My approach is incredibly fragmented and wide-ranging—I’m always exploring, comparing, and taking insights from a multitude of places. It’s the constant ability to search, learn, and discover new things online that’s truly reshaped my workflow and thinking. For me, success comes from staying curious and building knowledge from the ever-expanding mosaic of ideas out there, rather than relying on any single authority.
Currently, we operate fully remote, with a hybrid leadership team, mainly to leverage decentralized and asynchronous talent from different places. This setup allows us to tap into a wider pool of skilled professionals and adapt efficiently to the evolving demands of our work.That said, I see real value in incorporating more personal, in-person connection—some dynamics truly benefit from face-to-face time, whether for building culture, sparking creativity, or solving complex challenges together. Ideally, a balanced mix—where remote work is the default, but opportunities for in-person collaboration are woven in—would further strengthen our team.I believe every industry (and even every team) is still exploring what model works best; it’s cyclical and context-driven. For us right now, remote-first works. But I recognize that effective collaboration often depends on having access to multiple formats. To me, the essential ingredient is flexibility—being able to shift approaches and commit to whatever the context, project, or team needs at any given time. That’s how we stay both effective and connected, no matter where or how we work.
To question everything.
I wish clients understood that true collaborative partnerships are built, not instantly formed. Hiring an agency isn’t a magic switch that delivers solutions overnight. Every meaningful process requires commitment, trust, mutual effort, and patience—and yes, it often involves challenges, moments of discomfort, and a lot of learning along the way.The best results come when both sides are deeply engaged in the journey—sharing insights, being open to feedback, and staying aligned on purpose—rather than expecting a “magic pill” to solve complex problems. Great work is the product of shared ownership: working through the tough parts together, adapting, and growing toward an outcome that is richer and more impactful because of the collaboration itself.
My favorite thing about being in this industry is the incredible diversity it brings—meeting all kinds of people, tackling a wide array of challenges, and joining projects that are either truly innovative or striving to make a real difference in the world. Every day offers the opportunity to engage with multiple industries, each with its own unique dynamics and potential.What excites me most is the constant stimulation that comes from working at the forefront of creativity and technology. There’s something uniquely energizing about standing at the edge of what’s next—getting to see the horizon a bit sooner, exploring uncharted territory, and helping shape what comes after. It’s this perpetual sense of discovery and the privilege of collaborating with visionary minds that make being in this industry so fulfilling for me.
One surprising fact about the creative and agency industry is that the most recognized brands and companies are often not the ones that pay the best for creative work. In many cases, it’s actually startups and emerging businesses—who truly understand the value of what’s being delivered and see investment as key to achieving their goals—that are willing to invest more in agency partnerships. There’s a common perception that “big names” always offer the largest budgets, but the reality is that great value and true appreciation for quality often come from those who see design and creativity as an essential ingredient for their success, regardless of their current size or fame.
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