What’s your backstory — how did you end up starting (or joining) an agency?

I came to Canada with a suitcase and big dreams. During the dot com book, I lost 4 jobs and was forced ti started over. From coding in a rented backroom to helping Fortune 500s adopt AI and getting recognised by Barack Obama and Bill Gates. The agency wasn't the plan. Solving real-world problems with tech was. The agency became the vessel.

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What was your first entrepreneurial moment as a kid or teen?

I started young, selling homemade fitness supplements in 11th grade with a friend. Learned to price, pitch, and package. Before that, I was absorbing everything I could in my dad’s factory. That’s where business first became real.

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What’s a belief you’ve changed your mind about in the last 3 years?

That clarity comes from the outside. It doesn’t. Most people chase validation. I have found answers within. Today, I believe real breakthroughs are internal. This is the idea behind my peer-reviewed science AI Merge, published in the Mensa Research Journal.

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When do you feel most energized at work?

When I’m talking to people, helping them solving problems with tech. Not just optimising a funnel, but helping someone feel aligned with their own decisions.

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What’s a day in your life really look like (no filters)?

No filters, wake up, meditate, do yoga. Then it's back-to-back meetings. If time allows, I escape into nature.

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What’s a personal ritual or habit you credit for your success?

Mediation.

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What’s one mistake you made early on that taught you something lasting?

Oversharing about oneself instead of focusing on others’ needs.

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What’s something people get wrong about you?

That I’m arrogant. I’m just obsessed with clarity. It doesn’t always wear a smile.

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What’s your definition of “success” right now?

Being a great dad. And helping the world adopt AI in a way that doesn’t lose the human in the process.

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What type of clients or projects are a 'no' for you?

People chasing quick wins instead of long-term impact.

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What trend in marketing/advertising do you think is overhyped?

Generating more and more content with AI.

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What’s a trend you’re betting on long-term?

Emotional intelligence and human values.

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What’s one small decision that led to a big result for your agency?

We prioritised human values when building AI Merge, and that led to our work being published in the Mensa Research Journal.

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What advice would you give to someone starting an agency today?

Talk to as many people as possible about your idea.

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What’s something you’d do differently if you were starting from scratch?

Double down on communication skills early. Code gets you started. Language gets you seen.

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How do you approach pricing — any rules you live by?

We price based on outcomes and value created.

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How do you prioritize growth vs. sustainability?

Sustainability first; sustainable growth is the goal.

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Who’s one founder or operator you really admire — and why?

Elon Musk – for doing the impossible and for constant innovation.

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What software or tool do you swear by?

AI Merge, a peer-reviewed science published in the Mensa Research Journal, is used to merge subconscious clarity with real-world decision logic and create super-intelligent thinking.

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What’s one resource (book, podcast, etc.) that changed how you work?

My podcast: Bootstrapping Your Dreams.

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What is your most controversial or unpopular belief?

Human driving will be illegal in 10 years.

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What’s one thing you wish clients understood better about agency work?

It requires effort and dedication from both sides.

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What’s your favorite thing about being in this industry?

I can combine logic and empathy on the same day. Solve billion-dollar problems and still talk about inner child healing.