My journey into entrepreneurship wasn’t scripted, it was sparked by frustration and fuelled by ambition. After spending over a decade in sales, lead generation, and business development, I consistently noticed a disconnect: most agencies promised leads but delivered lists, not relationships. I knew businesses — especially in emerging and competitive markets, needed more than that. So in 2015, I launched Technosys IT Management Pvt. Ltd., not just as a service provider, but as a growth partner. We started with IT supply for government organizations, but over time, I expanded into B2B lead generation, customer support, and AI-powered sales operations to meet the evolving needs of global businesses. Every milestone since has been about learning, adapting, and building systems that deliver real results. Today, we’re not just generating leads — we’re helping brands build predictable revenue engines across India, the US, UAE, and Europe. This agency was born out of lived experience, and it’s grown through grit, technology, and a relentless focus on outcomes.
I think my first entrepreneurial spark came when I was around 14. I noticed many of my classmates struggling with computer basics and internet browsing — which I happened to be obsessed with at the time. So, I started a weekend crash course for them in a small room with an old desktop and dial-up internet. I charged a small fee and used that money to upgrade the system and buy better study materials. That experience taught me something powerful: if you solve a real problem, people are willing to pay — even if you're just a kid. It wasn’t about the money; it was about creating value and building confidence in others (and in myself). Looking back, that tiny initiative planted the seed for everything I do today.
Three years ago, I believed that working harder was the only path to success — long hours, nonstop hustle, and doing everything myself. But as my agency grew, I hit a wall. Burnout set in, and results plateaued. What I’ve come to believe instead is that working smarter — through systems, delegation, and automation — is far more powerful than doing everything manually. I learned to trust my team, leverage AI tools, and build processes that run even when I sleep. That mindset shift didn’t just improve productivity — it gave me back clarity, creativity, and freedom. Now, I focus on scaling impact, not just effort. It changed my leadership style — and my life.
I feel most energized when I'm deep in strategic problem-solving or building something from scratch, whether it’s a new lead generation campaign, an outreach automation system, or a sales growth plan for a client. There’s a real rush in those moments where creativity meets execution — where ideas turn into action and results start to take shape. I thrive in high-impact brainstorming sessions, especially when I'm collaborating with my team or helping a client crack a tough market. That energy is amplified when I see our work creating real momentum — leads converting, pipelines growing, and clients scaling faster than they expected. That’s when I know we’re not just doing a job — we’re making a difference.
No filters? Alright, here’s the real deal:Most days start around 7:00 AM — not with yoga or journaling, but with checking overnight emails and WhatsApp messages from international clients. A strong cup of chai sets the tone. By 9:00 AM, I’m deep into managing campaigns, reviewing leads, solving client issues, or guiding my team across sales, customer support, and operations. Afternoons are a mix of Zoom calls, proposals, and firefighting the unexpected. I might be hopping between cold outreach reviews, client pitches, and refining our internal systems. Some days I’m leading strategy; other days, I’m fixing a broken email workflow or helping troubleshoot a CRM glitch. Evenings are quieter — that’s when I work on the business, not just in it: planning growth moves, reading, or building partnerships. Dinner is often interrupted by one last follow-up or investor call. It’s not always glamorous. It’s messy, unpredictable, and full of learning in real time. But I love it — because I’m building something that matters.
One personal habit that’s played a huge role in my success is my “daily clarity check.” Every morning — before the calls, the emails, and the noise — I spend 15 minutes reviewing three things:What must get done today,What I’m avoiding (usually the high-impact stuff), andWho I need to follow up with. This simple habit keeps me aligned with my goals and stops me from drowning in busywork. It’s not about doing more — it’s about doing what matters most. Over time, this ritual helped me make better decisions, delegate smarter, and stay focused even in chaos and that’s been a game-changer for running a fast-moving agency.
One big mistake I made early on was trying to do everything myself — from lead generation and client communication to operations and execution. I thought wearing every hat made me a better founder, but all it did was slow down growth and burn me out. The lesson? Trust your team, build systems, and delegate with clarity. Real leadership isn’t about being the busiest person in the room — it’s about creating an environment where others can succeed with you. That shift didn’t just change how I work — it changed how I scale. Now, I focus on what I do best and empower others to own the rest.
People often think I’m always in “work mode” — serious, hyper-focused, all business all the time. And while I do take my work seriously, what they don’t see is the creative side, the humor, and the joy I find in solving problems with people — not just for them. I’m deeply driven, yes, but I’m also someone who believes that growth should be fun, not forced. Whether I’m building campaigns or mentoring my team, I love adding humor, experimenting with ideas, and celebrating small wins along the way. So no — I’m not just a machine running lead-gen systems. I’m a people-first builder who values relationships just as much as results.
For me, recharging doesn’t mean disconnecting completely — it means reconnecting with things that bring me clarity and joy. I spend time with family, take quiet evening walks to clear my head, and occasionally binge on documentaries or tech podcasts to spark new ideas. But my real escape is writing. Whether it's drafting a blog, brainstorming book ideas, or just journaling thoughts — writing helps me process, reflect, and re-energize. It’s my personal reset button. Also, when I can, I travel — even short weekend getaways help me step back and see the big picture again.
Right now, success to me means freedom with impact. It’s not just about revenue or client logos — it’s about building something meaningful that creates real results for others, while also giving me the freedom to live on my terms. If my work empowers my team, helps clients grow, and still allows me time for family, reflection, and creativity — that’s success. I’ve chased numbers before. Now, I chase balance, growth, and purpose — because success without peace of mind isn’t success at all.
Most agencies focus on vanity metrics — we focus on pipeline and profit. At Technosys IT Management, we don’t just deliver B2B leads — we engineer revenue-ready conversations using a mix of AI tools, human insight, and deeply personalized outreach. What makes us different is our hands-on, outcome-obsessed approach. We work like an extension of our client’s sales team — not a vendor. From real-time strategy shifts to lead scoring to CRM follow-ups, we’re obsessed with what happens after the lead is delivered. Also, we’re proudly agile. Whether it’s an IT firm in Canada, a real estate brand in Dubai, or a SaaS startup in Bangalore — we customize our approach, fast. In short: we don’t sell leads. We build growth systems.
We say no to clients who treat lead generation like a magic trick — expecting instant results without collaboration, clarity, or commitment. If a project lacks transparency, realistic expectations, or mutual respect, it's a no. We also avoid working with businesses that don't know their ideal customer profile (ICP) or have no defined sales process in place — because even the best leads won’t convert without a foundation. Our best results come from true partnerships, not transactions. So if it’s just a price-first conversation or a one-off trial with no intent to build, we respectfully pass.
One core principle we live by is: “Results > Promises.” In a market flooded with overhyped claims, we’ve built our reputation by delivering outcomes, not excuses. Whether it’s lead generation, customer support, or outreach strategy, we stay obsessed with what actually drives growth for our clients — and we back every strategy with data and accountability. Internally, we also value ownership and transparency. Everyone on the team is encouraged to take charge, speak up, and solve — not just follow instructions. That mindset fuels innovation and keeps us agile. In short: we believe in showing up with integrity, doing the hard work, and letting the results speak.
When I hire, I don’t just look at resumes — I look for mindset, ownership, and hunger. Skills can be taught, tools can be learned — but attitude, curiosity, and accountability are non-negotiable. I look for people who are proactive problem-solvers, not passive task-takers. Those who ask “why,” challenge the status quo, and want to grow with the company — not just in it. I also value communication over perfection. In remote or hybrid setups, being clear, responsive, and honest goes a long way. And if someone’s willing to learn fast, adapt quickly, and take feedback without ego — they’ll thrive here. At Technosys, we don’t just hire for roles — we hire future leaders.
We foster creative thinking by creating a safe space for bad ideas because that’s where the best ones often start. At Technosys, no idea is shot down without discussion. We encourage open brainstorming, cross-team input, and “what if” thinking especially from the people closest to the problems. Everyone’s voice matters, whether they’re in strategy, support, or sales. We also hold regular idea jam sessions, where the only rule is: bring something new, even if it’s weird. This keeps the team thinking beyond checklists and exploring smarter ways to solve challenges. And lastly, I reward experiments not just outcomes. When people know they won’t be punished for trying something bold, creativity thrives.
Vanity metrics and viral obsession — totally overhyped. In today’s marketing world, there’s too much noise around likes, shares, followers, and going “viral.” But here’s the truth: if it’s not driving qualified leads, conversions, or revenue — it’s just digital decoration. I’ve seen brands chase trends, hop on every new platform, and burn budgets on flashy campaigns that do nothing for the bottom line. At the end of the day, consistency, clarity, and relevance still outperform trends. Give me a simple, targeted email campaign with a clear CTA over a viral reel with zero ROI — any day.
I’m betting big on the intersection of AI and human-led personalization especially in B2B marketing and sales. While automation tools are exploding, the real winners will be agencies that combine AI efficiency with human empathy — delivering smarter targeting, faster execution, and deeply personalized outreach at scale. That’s where the future of lead generation, customer experience, and content lies. I also believe in the long-term rise of micro-expertise agencies — smaller, nimble teams that go deep instead of wide, solving specific problems with precision and agility. The agencies that blend tech + trust will dominate and we’re building exactly for that future.
Saying “yes” to documenting everything even when it felt like a waste of time early on — turned out to be a game-changer. I started creating SOPs (Standard Operating Procedures) for every repeated task from lead scoring to client onboarding to cold email sequences. At first, it was just me and a few Google Docs. But that small habit laid the foundation for scaling the agency without chaos. Today, those systems allow us to onboard new team members quickly, run multiple client campaigns efficiently, and maintain consistent quality even as we grow. It also gave me more freedom to work on the business, not just in it. That “small” decision? It helped us build a real company — not just a service hustle.
Start lean, stay focused, and solve one real problem really well before trying to scale. Don’t get distracted by fancy websites or agency awards. Instead, obsess over your ideal client’s pain points, deliver real results, and build trust one relationship at a time. Word-of-mouth will do more for your growth than any ad campaign ever could. Also — document your systems early, say “no” to misaligned clients, and don’t try to be everything to everyone. You don’t need to be big to win. You need to be clear, consistent, and client-obsessed. And lastly: don’t wait to feel “ready.” Start with what you have — and improve as you go. That’s how every great agency is built.
Start lean, stay focused, and solve one real problem really well before trying to scale. Don’t get distracted by fancy websites or agency awards. Instead, obsess over your ideal client’s pain points, deliver real results, and build trust one relationship at a time. Word-of-mouth will do more for your growth than any ad campaign ever could. Also — document your systems early, say “no” to misaligned clients, and don’t try to be everything to everyone. You don’t need to be big to win. You need to be clear, consistent, and client-obsessed. And lastly: don’t wait to feel “ready.” Start with what you have and improve as you go. That’s how every great agency is built.
I approach pricing with one clear rule: price for value, not effort. We don’t sell hours or tasks — we sell outcomes. If we’re helping a client generate $100K in new business, we make sure our pricing reflects the value of that transformation — not just the number of emails sent or meetings booked. I also believe in transparent, tiered pricing. Clients should know exactly what they’re paying for, what results to expect, and how success will be measured. No guesswork. No hidden fees. And one more rule: never underprice to win a deal. If you discount your worth, you invite scope creep, misaligned expectations, and short-term relationships. We price with confidence — because we back it with results.
For me, growth means nothing without sustainability — they have to move together, not compete. In the early days, I chased rapid growth: more clients, more leads, more everything. But I quickly realized that unsustainable growth breaks your systems, burns out your team, and leads to poor client experience. Now, I prioritize controlled, systems-backed growth — where every new client, hire, or initiative fits into a long-term strategy. I’d rather scale steadily with strong retention, repeatable processes, and a motivated team than burn fast and collapse under pressure. It’s not about growing the fastest — it’s about growing smart and staying built to last.
One founder I really admire is Zoho’s CEO, Sridhar Vembu. Why? Because he built a global SaaS giant without chasing VC money, IPOs, or hype. He focused on long-term value over short-term valuation, created world-class products from rural India, and proved that you don’t need to be in Silicon Valley to build something extraordinary. His approach to decentralized teams, community-focused innovation, and self-funded scaling is incredibly inspiring. It reminds me that integrity, patience, and purpose-driven leadership still matter — and that you can grow big without losing your soul.
Apollo. io — hands down. It’s been a game-changer for our agency’s lead generation engine. From building laser-targeted prospect lists to running personalized email sequences and tracking engagement in real time — Apollo keeps our outreach smart, scalable, and data-driven. We pair it with tools like LinkedIn Sales Navigator and ChatGPT for content personalization, but Apollo is the core of our outbound system. It helps us save time, optimize conversions, and keep our pipeline predictable. If you’re serious about B2B sales, Apollo isn’t just a tool — it’s a teammate.
One book that truly changed how I work is “The E-Myth Revisited” by Michael E. Gerber. It completely shifted my mindset from being a do-it-all entrepreneur to becoming a systems-focused business builder. The core idea — “work on your business, not just in it” — hit me hard. I realized that hustle alone won’t scale; but systems, delegation, and repeatable processes will. That book helped me build Technosys not just as a service company, but as a scalable, client-first agency with real structure and vision.
For me, hybrid is the sweet spot — it blends the flexibility of remote work with the creative energy of face-to-face collaboration. We’ve built Technosys with a remote-first mindset, using tools like Slack, Zoom, Notion, and CRM automations to keep everything smooth and accountable. But I still believe periodic in-person meetings or team huddles help strengthen trust, culture, and creativity — especially for brainstorming or problem-solving. The key is giving people freedom with responsibility. Great work doesn’t require a fixed desk — it requires clarity, communication, and ownership.
I believe that most agencies overcomplicate success — and underdeliver results. There’s this obsession with buzzwords, shiny dashboards, and bloated strategies… but at the end of the day, clients don’t care how “innovative” your process is if it doesn’t grow their business. My unpopular belief? Simple, consistent execution beats clever strategy every time. You don’t need a 30-slide pitch deck to win — you need a system that delivers results, a team that takes ownership, and the courage to say “no” to fluff. I’ve learned that doing the boring, high-impact stuff really well is what builds trust, retention, and long-term success — not the latest growth hack.
I wish more clients understood that an agency is a growth partner — not a magic wand. Great results don’t happen overnight, and no agency can fix a broken offer, unclear ICP, or inconsistent sales process with a single campaign. The best outcomes come when clients treat us as an extension of their team, not just a vendor on-call. What we do takes strategy, testing, refinement, and real collaboration. When clients come with clarity, feedback, and trust — we can do amazing things together. Agency work isn’t transactional — it’s a team sport.
My favorite thing about being in this industry is the constant evolution and endless possibilities. No two clients, campaigns, or days are the same — and that’s what keeps it exciting. I love that we get to solve real business problems using a mix of strategy, tech, psychology, and creativity. It’s like being part scientist, part storyteller, and part builder — all at once. But what really drives me is the impact. When a client sees their pipeline fill up, or breaks into a new market, or hits revenue goals they didn’t think were possible — that’s the real win. This industry lets you grow, create, and truly help businesses scale. What’s not to love?
One surprising fact most people don’t realize is that over 60% of B2B leads never get followed up on properly — or at all. That means companies are spending thousands on lead generation, only to let most of those opportunities slip through the cracks due to poor follow-up systems, lack of personalization, or misalignment between marketing and sales. It’s a massive gap — and also a massive opportunity. The agencies that can fix this follow-up failure with smart automation and human touch? They win. So do their clients.
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