About 10 years ago, I stumbled into digital marketing by helping a childhood friend sell websites. What started as a side hustle turned into late nights learning design basics and figuring out WordPress one click at a time. When my business partner and I eventually went separate ways, I realized I wasn’t ready to walk away—I enjoyed the work too much. So I started my own agency. Over the past five years, we’ve refined our focus and found our lane: helping businesses grow through SEO.
My first taste of entrepreneurship came in middle school, selling candy to my classmates. I noticed some kids never had time to grab their Now and Laters in the morning, so I stocked up and sold them at lunch. It was my first lesson in spotting a gap in the market—and filling it.
For years, I rolled my eyes at the phrase “The riches are in the niches.” It sounded like something a sales guru would say while selling a course. But over the past three years, I’ve learned it’s true—just not only in the financial sense. Niching down has brought peace of mind, a smoother customer journey, and a better end product. Ironically, by saying no to being a “catch-all” agency, we’ve grown our revenue more than ever.
I’m at my best when I’m knee-deep in data—digging through the numbers, spotting patterns, and uncovering the insights that can move the needle for our clients. There’s nothing better than finding that “aha” moment and knowing exactly how it will translate into results.
Honestly, it depends—classic marketing pro answer, right? Most days start at the gym, then breakfast, then straight to my desk. I spend the bulk of my day deep in client work—digging through data, creating content, and fine-tuning strategies. I’m a big believer in the midday nap. When I can sneak one in, it’s like hitting the reset button. After that quick recharge, I work until about 4 or 5 p.m., wrapping up knowing I gave the day my full focus.
I’d have to go with the midday nap. It’s been one of my most consistent habits for the past five years, and it’s a game-changer. That quick recharge helps me level-set, refocus, and finish the day as strong as I started it.
Early on, I believed any paying project was worth taking. I learned quickly that not all invoices are created equal. If a project isn’t within our core services, we now refer it elsewhere. The same goes for white-label work—it seemed like a great idea at first, but it always turned into more effort than profit. Focusing on what we do best has been a much better investment.
People often assume I have formal training in marketing or a related field. In reality, everything I know comes from experience—both the wins and the mistakes. The good and the bad have been my real education.
Outside of work, I recharge by officiating basketball, getting my workouts in at the gym, and spending time with my family. Those moments away from the desk keep me balanced and energized.
Right now, success means having my time at my own disposal. I’ve been through different stages of the entrepreneurial journey, but at this point, it’s about owning my time and being able to create and enjoy memories with my family.
Our attention to detail sets us apart. We build comprehensive strategies tailored to each local business and the specific area they serve—no cookie-cutter solutions, just what works for their market.
We say no to businesses that don’t have a clear understanding of their customer base. We can’t define your audience for you—but if you know who you’re targeting, we can enhance your ability to reach them.
Education. We believe our clients should understand what’s happening with their marketing, so we create transparent, easy-to-read reporting. When clients know what the data means, they can make better decisions.
We rarely hire, but when we do, it’s based on a specific need. The most valuable quality someone can bring to our team is stick-to-itiveness. Data doesn’t always give up its answers easily—you have to be willing to dig until you find what will move our clients forward.
I’m always asking my team for solutions—how a process feels, what’s working, and how we can make it better. Their input keeps us improving and finding new ways to deliver results.
AI as a magic bullet. It’s powerful, but too many people treat it like it can replace strategy, creativity, or actual expertise. AI should be a tool in your kit—not the whole toolbox.
Local search. No matter how marketing evolves, people will always need to find businesses near them. The way they search may change, but showing up where they’re looking will never stop mattering.
Saying “no” more often. Turning down projects outside our core services freed up our time and energy for the work we do best—and that’s what’s grown our revenue.
Know your lane before you try to serve everyone. The faster you get clear on your strengths and ideal clients, the faster you’ll build a reputation—and avoid burnout.
I’d niche down sooner. We spent too long being a “catch-all” agency, and while it paid the bills, it kept us from building the depth of expertise and brand recognition we have now.
We don’t price based on a client’s stated budget. We assess their needs, match them to the right service tier, and price accordingly. Each tier has a set cap—so they know exactly what they’re getting and what it costs.
Sustainability comes first. I’d rather grow steadily than burn out chasing quick wins. Growth that’s built on solid systems and processes lasts longer—and doesn’t break the business in the process.
Daymond John. He built FUBU from nothing, stayed true to his brand, and adapted as the market evolved. I admire his ability to balance hustle, creativity, and long-term vision.
SEMRush. We started on the free plan, and it’s been with us through every stage of growth. Now we’re part of their Agency Partner and Ambassador programs, and it’s still a core tool for how we deliver results.
Never Split the Difference by Chris Voss. It completely reshaped how I approach negotiations, client conversations, and even everyday communication.
Remote, hands down. Give me my Mac mini, Magic Mouse, keyboard, and—most importantly—two monitors. I need the extra screen space to stay organized and productive.
DIY marketing is probably costing you more than you realize. The time, missed opportunities, and mistakes add up faster than most people think.We’re not all the same just because we’re called “agencies.” Approach and expertise vary wildly—finding the right fit matters.
We’re not all the same just because we’re called “agencies.” Approach and expertise vary wildly—finding the right fit matters.
I get to help people in a tangible way—digging into data, spotting opportunities, and creating quality content that drives real results.
MapQuest is still an important directory for SEO. It’s not just nostalgia—it’s another place your business can show up in local search.
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