
Expert to Know: Ben Foster
What’s your backstory — how did you end up starting (or joining) an agency? I was always interested in computers and media as a kid, so I decided that I wanted to study a media related degree at...
Insights, publications, and best practices from the 50Pros team and top agencies

What’s your backstory — how did you end up starting (or joining) an agency? I was always interested in computers and media as a kid, so I decided that I wanted to study a media related degree at...

What’s your backstory — how did you end up starting (or joining) an agency? We started as the marketing department of one of Canada's largest information publishers. After we grew their online...

What’s your backstory — how did you end up starting (or joining) an agency? I've worked in family businesses from a young age, primarily in newsagents, which gave me early exposure to customer...

What’s your backstory — how did you end up starting (or joining) an agency? The first 15 years of my career were spent working in-house with lifestyle brands, directing design and overall creative...

What’s your backstory — how did you end up starting (or joining) an agency? I didn’t set out to start an agency because I thought it would be trendy. I started because I saw a massive gap between...

What’s your backstory — how did you end up starting (or joining) an agency? I joined Five Pack five years ago, but our history begins much earlier, QA testing for different projects back when they...

What’s your backstory — how did you end up starting (or joining) an agency? For 10 years I've been building my own affiliate websites and doing other things in digital marketing that me money like...

What’s your backstory — how did you end up starting (or joining) an agency? I started my career at an agency, where I learned the value of working with diverse clients and industries. I then went...

What’s your backstory — how did you end up starting (or joining) an agency? Before founding Synergo Group, I was building a product of my own and ran into a lot of common issues — unclear scope, poor...

What’s your backstory — how did you end up starting (or joining) an agency? I’ve always been equal parts strategist and storyteller. I started my career in finance, but quickly realized I craved more...

What’s your backstory — how did you end up starting (or joining) an agency? I joined the Model B Board first, then, 18 months later, in January of 2023, I became President. I've spent most of my 30+...

What’s your backstory — how did you end up starting (or joining) an agency? I started as a fine artist—drawing, painting, sculpting. Then Photoshop showed up. So did the digital camera. I fell...