thyssenkrupp Steel: Social Media for Industrial Transformation

+194%

Impressions YoY

+186%

Reach YoY

180,000+

Total social followers

+17%

Instagram follower growth

Top 4

LinkedIn engagement vs. key competitors

PANORAMA3000 helps thyssenkrupp Steel communicate industrial transformation through a coordinated social media presence. Since January 2025, the collaboration has connected strategy, editorial planning, content creation and community management.

Challenge

The challenge was to move from isolated social media activities to a newsroom-led approach, making decarbonization, innovation and sustainability accessible to relevant audiences while strengthening the company’s voice in industrial transformation.

Solution

Working closely with the communications team, PANORAMA3000 developed channel-specific content and editorial workflows. Campaign support, reporting and ongoing optimization connect business priorities with audience feedback and platform performance.

Results

+194% impressions year-over-year +186% reach year-over-year 180,000+ total social media followers 17% Instagram follower growth Top 4 for engagement among key LinkedIn competitors

Client-reported results: Sabrina Hueppeler’s verified Clutch review, 18 August 2026.

PANORAMA3000's pragmatism, creativity, and people fit are impressive.

Sabrina Hueppeler, Digital Marketing & Communication Strategy, thyssenkrupp Steel Europe