40% Higher Conversion Rate for MDY BPO Through Paid Media
MDY BPO, a leading provider of contact center solutions across Mexico, South America, and the United States, partnered with Boundify to improve the performance of its digital advertising efforts. The company wanted to increase visibility, generate more qualified leads, and maximize the return on its advertising investment in a highly competitive market.
Boundify developed a comprehensive paid media strategy that combined Google Ads, conversion-focused landing pages, audience research, analytics, and continuous optimization to improve campaign performance and drive measurable business results.
Challenge
MDY BPO needed to strengthen its online presence while competing for high-value prospects in the contact center industry. The company required a scalable paid media strategy capable of increasing qualified lead generation, improving conversion rates, and reducing advertising costs across multiple geographic markets.
Another key challenge was accurately measuring campaign performance and optimizing advertising spend to maximize ROI.
Solution
Boundify implemented an end-to-end paid media program designed to improve every stage of the customer acquisition process.
The engagement included:
- Google Search campaigns
- Google Display campaigns
- YouTube advertising
- Remarketing campaigns
- Conversion-focused landing pages
- Audience and keyword research
- ICP and Buyer Persona development
- Web analytics implementation
- Conversion tracking for forms and phone calls
- Ad copywriting and creative development
- A/B testing and landing page optimization
This data-driven approach allowed MDY BPO to continuously improve campaign efficiency while increasing lead quality and lowering acquisition costs.
Results
The paid media strategy delivered measurable improvements across key business metrics:
- 40% increase in conversion rate
- 35% increase in qualified leads
- 25% reduction in cost per conversion
- Improved visibility across Mexico, South America, and the United States
- More efficient advertising investment and stronger campaign performance
Paid Media Strategy
Boundify created a multi-channel paid media strategy combining Google Search, Display, YouTube, and Remarketing campaigns with conversion-focused landing pages, analytics, and continuous optimization to maximize lead generation and advertising efficiency.
Conversion Optimization
To maximize advertising performance, Boundify implemented conversion tracking, landing page experiments, A/B testing, and ongoing campaign optimization, allowing MDY BPO to improve conversion rates while reducing acquisition costs.
Technologies & Tools
Thanks to Boundify, we enhanced our market visibility, bolstered our presence, and achieved tangible, measurable results. I highly recommend their services to any company aiming to maximize performance in paid media.
Carlos Maldonado, Marketing Manager, MDY BPO
