Increasing Brand Awareness & Lead Generation Across LATAM for Veolia Water Technologies
Veolia Water Technologies partnered with Boundify to strengthen its digital presence across Latin America while delivering localized experiences for each target market. Although the company had strong organic visibility, it needed a scalable strategy to reach decision-makers through paid search, improve lead generation, and accurately measure marketing performance.
Boundify developed a multilingual demand generation strategy that combined Google Ads, localized messaging, conversion tracking, and HubSpot Marketing Hub to support marketing efforts across multiple LATAM countries.
Challenge
Veolia Water Technologies needed to market its products across several Latin American countries, each with different languages and customer needs. While organic traffic was already strong, the company required a paid acquisition strategy that could deliver localized messaging, generate qualified leads, and provide clear visibility into campaign performance and cost per lead.
Managing campaigns across multiple countries while maintaining consistent reporting and lead management was another key challenge.
Solution
Boundify designed and executed a regional demand generation strategy focused on Google Ads and multilingual marketing.
The engagement included:
- Search intent and keyword research for each market
- Google Ads campaigns in Spanish and Portuguese
- Localized messaging by country
- Improved conversion tracking and analytics
- HubSpot Marketing Hub implementation
- Live Chat and Pop-up Forms for lead capture
- Centralized lead management and nurturing
This approach allowed Veolia to optimize campaign performance while delivering relevant experiences for prospects throughout Latin America.
Results
The partnership produced measurable business results, including:
- 3× increase in website traffic
- 20% increase in lead generation
- More than 12,000 monthly website visitors
- Increased brand awareness throughout Latin America
- Better visibility into cost per lead
- Improved multilingual customer experience across regional markets
Strategy
Boundify combined multilingual Google Ads campaigns with localized messaging, improved analytics, and HubSpot automation to create a scalable demand generation system for LATAM.
Geographic Coverage
The strategy supported multiple countries across Latin America by adapting campaigns, messaging, and keywords to each local market in both Spanish and Portuguese.
Technologies & Tools
Boundify helped us meet our goals for LATAM, both for SEO and SEM, as well as a solid content strategy. It is an efficient, friendly team and always ready to explain and help you at every step. Highly recommended.
Lisset Garcia, Marketing Manager, Veolia Water Technologies
