Real Estate Company Achieved a 170% Surge in Prospects
Colliers tackled the challenge of enhancing its presence and generating effective demand. In collaboration with Boundify, they explored innovative strategies to capture and accelerate demand.
Challenge
Colliers aimed to generate increased demand from potential clients interested in leasing or purchasing commercial properties. However, they relied mainly on referrals and lacked a robust digital strategy to attract new leads.
There was a need to enhance the acquisition of high-quality potential clients and reduce the cost per lead.
Solution
We implemented a comprehensive demand generation strategy utilizing paid advertising across multiple channels.
Research and Planning -Mapping the buyer persona and customer journey. -Investigating competitive keywords. -Analyzing the historical performance of campaigns.
Tactical Execution -Managing campaigns on Google Ads, Facebook Ads, and LinkedIn Ads. -Creating optimized ads. -Developing conversion-oriented landing pages. -Tracking and attributing leads and revenue with HubSpot. -Generating valuable content for the blog.
Continuous Optimization -A/B testing of creative elements and landing pages. -Improving audience segmentation and targeting. Constantly monitoring performance and making adjustments to the strategy.
Results
+170% Leads: Through demand generation strategies, Colliers secured a 170% increase in prospects. -30% Acquisition Cost: We managed to decrease the acquisition cost by 30%. +45% ROI: There was a 45% increase in the return on investment observed.
Collaborating with Boundify has been a key factor in achieving and surpassing our demand generation goals, solidifying Colliers as a benchmark in the competitive real estate sector.
Lisset Garcia, Marketing Manager
Project Details
2020
