Success Stories - Zipit Wireless
Discover how Zipit Wireless, a global MVNO and subscription billing platform provider, built a scalable, data-driven digital marketing engine in partnership with Boundify.
Zipit serves IoT solution providers and device manufacturers with three core offerings:
-Global data services as an authorized reseller of Tier 1 cellular carriers -A unified platform to manage SIMs, data plans, and devices -Subscription billing capabilities to enable recurring revenue models
With a strong focus on data and operational efficiency, Zipit wanted to expand its reach through digital advertising and improve visibility across its marketing and sales funnels.
Challenge
Zipit was looking to:
-Optimize digital ad campaigns on Google Ads and LinkedIn -Select and implement the right CRM platform -Gain insight into online asset performance and lead quality
Solution
After connecting at a local networking event, Boundify proposed a test-and-learn approach using paid media campaigns and implemented HubSpot’s Marketing and Sales Hubs to:
-Track and qualify leads from digital ads -Align sales and marketing through a shared CRM -Automate sales workflows and reporting -Migrate and optimize landing pages and web content
Results
-A sustainable lead engine that has grown year over year -Full visibility from lead to customer across the GTM team -Transitioned from word-of-mouth growth to robust digital acquisition -Expanded to four HubSpot products across teams -Built a single source of truth for sales and marketing collaboration
Zipit has been working with Boundify for over 6 year and in that time, they have assisted us in enhancing and executing our Digital lead generation activities. Boundify has worked closely with the Zipit team – bringing their extensive knowledge of Google Ads and the HubSpot automation platform, to adapt the technologies to Zipit's unique business requirements, marketing goals, and sales processes. We see them as a key partner as we continue to grow our business.
Dan Heredia, Marketing Manager
