B2B SaaS Company Achieves 4X Lead Growth
Audioweb, a B2B SaaS company specializing in collaboration and conferencing solutions, partnered with Boundify to improve the effectiveness of its Google Ads investment. Although its search campaigns were generating website traffic, the company lacked reliable conversion tracking and visibility into campaign performance.
Boundify implemented a data-driven Google Ads strategy focused on conversion measurement, audience targeting, landing page optimization, and continuous campaign improvements. The result was a significant increase in qualified leads, stronger demand generation, and better marketing accountability.
Challenge
Audioweb had been running Google Ads Search campaigns for several years to attract qualified traffic for its collaboration and conferencing services. While the campaigns generated visits, the company had no structured process for tracking leads or measuring real business outcomes.
Without accurate conversion tracking, it was impossible to understand cost per lead, optimize advertising investment, or determine which campaigns were generating qualified sales opportunities.
Solution
Boundify began by defining what success meant for Audioweb through a clear conversion framework and comprehensive performance tracking.
The engagement included:
- Google Ads strategy
- Conversion tracking implementation
- Landing page development
- Audience segmentation
- Keyword strategy
- Single Keyword Ad Groups (SKAGs)
- Demographic targeting
- Conversion Rate Optimization (CRO)
- Continuous campaign optimization
- Marketing and sales feedback loop
This structured optimization process allowed Audioweb to identify qualified traffic, improve conversion performance, and continuously refine campaign effectiveness.
Results
The Google Ads strategy produced measurable improvements across the business:
- 4X increase in qualified leads
- 80% growth in demand
- 2,400+ monthly website visitors
- Better visibility into campaign performance
- Improved quality of paid traffic
- Increased sales opportunities generated through paid search
Google Ads Optimization
Boundify restructured Audioweb's paid search strategy by defining meaningful conversions, implementing conversion tracking, improving audience targeting, and applying Google Ads best practices such as SKAGs and demographic segmentation to maximize lead quality.
Conversion Tracking
A comprehensive measurement framework was implemented to track forms, qualified leads, and campaign performance, giving Audioweb complete visibility into marketing effectiveness and enabling continuous optimization.
Technologies & Tools
Personalized, and quality service. Great Results!
Claudia Castro, Marketing Manager, Audioweb
