Demand Generation Strategy for a Wastewater Treatment Company

Domos Agua operates in a competitive market where it needed to differentiate itself while expanding its customer base and strengthening its position as a leader in water treatment solutions.

The company needed to:

• Expand customer acquisition throughout Mexico.
• Reach prospects through geographically targeted campaigns.
• Improve the performance and cost-efficiency of paid advertising.
• Increase visibility among people searching for water treatment solutions.
• Strengthen its online authority through SEO and valuable content.
• Create more effective mechanisms for converting and nurturing prospects.

Boundify developed a comprehensive demand generation strategy tailored to Domos Agua's market and growth objectives.

The engagement included:

• Landing page design and development focused on visitor engagement and conversion.
• Google Ads and Facebook Ads optimization targeting the Mexican market.
• Geographic audience segmentation to support customer acquisition throughout Mexico.
• SEO strategy to improve organic search visibility.
• Content marketing, including blog articles, pillar pages, and downloadable eBooks.
• Email workflows designed to encourage prospect engagement and retention.
• Continuous campaign optimization to improve visibility and cost efficiency.

This integrated approach allowed Domos Agua to combine demand capture with organic demand generation, creating multiple ways for potential customers to discover, engage with, and convert through the company's digital ecosystem.

Domos Agua achieved significant improvements in qualified lead generation, sales opportunities, and website traffic after implementing the demand generation strategy.

The most significant result was a 3X increase in qualified leads, demonstrating the impact of combining paid media, SEO, content, landing pages, and lead nurturing into a coordinated demand generation program. The company also achieved a 150% increase in new sales opportunities, while monthly website traffic grew to an average of 4.1K visits.

Key results:

• 3X increase in qualified leads, expanding the number of prospects generated through digital marketing.
• 150% increase in new sales opportunities, creating a stronger pipeline for the sales team.
• 4.1K+ average monthly visits, increasing the company's digital reach among potential customers.
• Expanded customer acquisition efforts throughout Mexico through geographically targeted campaigns.
• Improved paid media performance through continuous Google Ads and Facebook Ads optimization.
• Stronger organic visibility through SEO, blog content, pillar pages, and downloadable resources.
• Improved prospect engagement and retention through email workflows.
• A more comprehensive digital ecosystem connecting traffic acquisition, conversion, and lead nurturing.

Boundify combined Google Ads, Facebook Ads, SEO, content marketing, landing pages, and email workflows to create an integrated demand generation strategy focused on attracting and converting qualified prospects throughout Mexico.

The strategy strengthened Domos Agua's organic presence through SEO, blog content, pillar pages, and downloadable eBooks designed to improve search visibility while educating potential customers about wastewater treatment and water purification solutions.