HubSpot CMS Website Redesign for a Solar Energy Company
Summit Solar, a solar energy company providing solutions that help homeowners save money while reducing their environmental impact, partnered with Boundify to redesign its existing HubSpot CMS website.
As the company expanded its coverage beyond Greenville, South Carolina, its existing website no longer reflected its broader offering or growth. Boundify redesigned the website and integrated HubSpot Sales tools such as Meetings and Livechat, creating a more flexible platform capable of supporting Summit Solar's expansion and lead generation efforts.
Challenge
Summit Solar had been using HubSpot CMS for its website, but the existing structure and design no longer reflected the company's expanded offering.
As the company expanded beyond its original Greenville, SC market, it needed a website that could better communicate its broader coverage while improving its ability to generate leads.
The main challenges were:
- Updating an outdated website structure and design.
- Reflecting Summit Solar's expanded geographic coverage.
- Improving the website's lead generation capabilities.
- Creating a more flexible platform for future growth.
- Adding new functionality such as image galleries, timelines, and FAQs.
- Integrating HubSpot CMS with Typeform to support customer service.
Solution
Boundify worked closely with Summit Solar's marketing team to select a flexible HubSpot theme and adapt it to the company's specific needs.
The engagement included:
- HubSpot CMS website redesign with a refreshed structure and layout.
- Flexible theme customization based on Summit Solar's requirements.
- Lead generation optimization through HubSpot Sales tools.
- HubSpot Meetings integration to facilitate prospect engagement.
- HubSpot Livechat integration to provide another channel for visitors to connect with the company.
- Typeform integration to improve customer support.
- New website features including an image gallery, timeline, and FAQs.
The result was a more flexible website platform that could support Summit Solar as it expanded its offering and geographic reach across the United States.
Results
Summit Solar transformed its existing HubSpot website into a more flexible digital platform aligned with the company's expansion across the United States.
The redesigned website provided the marketing team with a stronger foundation for continued growth and market expansion, while the integration of HubSpot Meetings and Livechat improved its ability to engage with potential customers directly from the website.
Key results:
- Modernized website structure and design aligned with Summit Solar's expanded offering.
- Flexible HubSpot CMS platform capable of supporting continued business expansion.
- Improved lead generation capabilities through HubSpot Sales tools.
- Additional conversion opportunities through Meetings and Livechat.
- Expanded website functionality with image galleries, timelines, and FAQs.
- Improved customer support through Typeform integration.
- Stronger digital foundation for US market expansion.
- Website positioned as a more effective tool for supporting Summit Solar's marketing strategy.
HubSpot CMS Website Redesign
Boundify redesigned Summit Solar's existing HubSpot CMS website using a flexible theme adapted to the company's needs, creating a modern platform capable of supporting its expansion into new markets.
Lead Generation & HubSpot Integrations
HubSpot Meetings and Livechat were integrated into the website to improve lead generation capabilities, while Typeform was connected to support customer service and streamline visitor interactions.
Technologies & Tools
They have been amazing to work with. As an owner of a solar company with a hectic lifestyle, it was a huge relief to have Boundify assist with our marketing and buildout for our new website.
Josh Williams, President and CEO, Summit Solar
