HubSpot CMS Website Redesign for an Environmental Services Company
Gentor, an environmental services company with more than 40 years of experience providing sustainable environmental solutions across Mexico, partnered with Boundify following a rebranding initiative. The company needed to refresh and redefine its digital presence with a website that better reflected its new brand, values, culture, and vision.
Boundify redesigned and implemented the website on HubSpot CMS, creating a faster, easier-to-navigate experience while integrating forms and web analytics with Gentor's marketing and sales tools.
Challenge
Gentor had an existing website implementation with an outdated design and limited integration with modern marketing and sales tools.
Following its rebranding, the company needed a digital presence that could better communicate its new positioning while providing a more useful platform for its marketing and sales teams.
The main challenges were:
- Refreshing an outdated website design.
- Redefining Gentor's digital presence after its rebranding.
- Better communicating the company's focus and values.
- Creating a simple and clean user experience.
- Aligning the website with Gentor's culture and vision.
- Integrating the website with the rest of its HubSpot tools.
Solution
Boundify worked closely with Gentor's marketing and management teams to define the new website experience and translate the company's new brand into its digital presence.
The engagement included:
- Website strategy and design.
- HubSpot CMS implementation.
- A clean and modern website experience.
- Improved navigation and usability.
- Integration of forms with marketing and sales tools.
- Web analytics integration.
- Website structure supporting Gentor's different business divisions.
- Alignment with the company's new brand, culture, and values.
The result was a fast and easy-to-navigate website that became an integral part of Gentor's marketing strategy and the central hub for its different business divisions.
Results
Gentor transformed its website into a modern digital platform aligned with its new brand and positioned it as an important part of its marketing and sales operations.
The new website provides a fresh and fast user experience, while its integration with marketing and sales tools gives the team a more streamlined way to manage digital interactions. The website also became the central hub for Gentor's different business divisions, extending its role beyond a traditional corporate website.
Key results:
- Modernized digital presence aligned with Gentor's new brand.
- Faster and easier-to-navigate website experience for visitors.
- Centralized digital hub for Gentor's different business divisions.
- Improved integration between the website and marketing and sales tools.
- Streamlined lead management through integrated forms.
- Integrated web analytics to support marketing activities.
- Stronger alignment with the company's values, culture, and vision.
- Website established as an integral part of the marketing team's strategy.
Brand-Aligned Website Design
Boundify translated Gentor's new brand into a clean, modern website experience designed to better communicate the company's values, focus, culture, and vision.
HubSpot CMS Integration
The website was implemented on HubSpot CMS with integrated forms and web analytics, creating a streamlined experience for Gentor's marketing team and connecting the website with its broader marketing and sales ecosystem.
Technologies & Tools
Our business is growing because we have great products and we have the right partner to help us let the world know about us. Thank you Boundify!
Leonardo Antopia, Chief Operating Officer and Partner, Gentor
