Paid Media Strategy for a Forklift Sales and Rental Company
Montacargas M&H, a Mexican company specializing in forklift sales and rentals, partnered with Boundify to generate more sales opportunities nationwide through digital advertising. The company needed a more structured strategy to attract prospects with real purchase or rental intent, improve conversion performance, and accurately measure leads and phone calls.
Boundify implemented a conversion-focused paid media strategy combining Google Search, Display, and remarketing campaigns with optimized landing pages and advanced analytics.
Challenge
Before partnering with Boundify, Montacargas M&H needed a more structured digital strategy to consistently generate sales opportunities online.
The main challenges were:
- Generating demand across multiple cities nationwide.
- Attracting prospects actively looking to purchase or rent forklifts.
- Properly tracking phone call conversions.
- Optimizing advertising investment to maximize results.
The company needed to focus not simply on generating traffic, but on generating qualified leads and phone calls.
Solution
Boundify designed and implemented a conversion-focused paid media strategy combining technology, ongoing optimization, and data-driven insights.
The strategy included:
- Google Search campaigns targeting high-intent users.
- Campaign segmentation by forklift brand, geographic location, and search intent.
- Display and remarketing campaigns to re-engage interested visitors.
- Landing pages tailored to each brand and location.
- Conversion-focused forms and calls to action.
- Google Ads conversion tracking.
- Google Analytics integration.
- Call tracking through CallTrackingMetrics.
This approach allowed Montacargas M&H to attract highly qualified traffic from multiple cities while accurately measuring both leads and phone calls as conversions.
Results
Montacargas M&H achieved strong results from a conversion-focused Google Ads strategy designed to generate qualified sales opportunities across multiple cities in Mexico.
The campaigns generated more than 3,000 opportunities, including leads and phone calls from users with high commercial intent. In addition, the campaigns generated more than 83,000 ad interactions, expanding the company's reach among potential customers actively searching for forklift sales and rental services.
The strategy also achieved a 10%+ conversion rate, demonstrating strong campaign performance among users with high commercial intent. By combining search campaigns, optimized landing pages, remarketing, and advanced conversion tracking, Montacargas M&H gained greater visibility into which digital efforts were generating business opportunities.
High-Intent Google Ads
Boundify created Google Search campaigns targeting users actively searching for forklift rentals or purchases. Campaigns were segmented by forklift brand, geographic location, and search intent to attract highly qualified traffic across multiple cities.
Conversion Tracking & Call Attribution
Google Ads conversion tracking, Google Analytics, and CallTrackingMetrics were implemented to measure both lead submissions and phone calls, giving the marketing team greater visibility into campaign performance.
Technologies & Tools
Working with Boundify helped us structure our digital campaigns and truly understand which efforts were generating business opportunities. Having visibility into both leads and phone calls made a big difference for our team.
Guadalupe Juarez, Montacargas M&H
Project Details
2023
3 years+
$5K – $10K
5 people
