Paid Media Strategy for a Global Management Consulting Firm

GreatPlan needed to reach a diverse and geographically dispersed audience across multiple countries and regions. The company needed an efficient way to connect with potential prospects while overcoming linguistic and cultural differences between markets.

The main challenges were:

• Increasing visibility in key international markets.
• Reaching qualified prospects interested in consulting and talent development services.
• Adapting campaigns to different geographic markets and language preferences.
• Optimizing advertising investment to maximize ROI.

These challenges required a paid media strategy that could be adapted to different audiences while maintaining a strong focus on conversion.

Boundify designed and implemented a highly targeted pay-per-click campaign focused on generating conversions.

The strategy included:

• Multiple ad groups tailored to different geographic markets.
• Customized landing pages based on location and language preferences.
• Conversion-focused campaign structure.
• Advanced tracking and data analysis.
• Continuous campaign optimization.
• Performance adjustments based on campaign data.

This approach allowed GreatPlan to reach prospects across multiple markets with more relevant messaging while continuously improving campaign performance.

GreatPlan achieved significant improvements in paid media performance after implementing a more targeted, conversion-focused strategy.

The campaign doubled its conversion rate, while total campaign clicks increased by 200%. The campaigns also generated an average of 11,000+ impressions per month, expanding GreatPlan's visibility among prospects across its target markets.

Key results:

• 2X conversion rate, demonstrating improved campaign efficiency.
• 200% increase in clicks per month, significantly expanding engagement with the campaigns.
• 11K+ impressions per month, increasing visibility across target markets.
• Greater reach among prospects in different countries and regions.
• More relevant campaigns through geographic and linguistic segmentation.
• Continuous optimization based on tracking and performance data.

Boundify structured paid media campaigns around GreatPlan's international markets, creating separate ad groups and landing pages adapted to geographic and linguistic differences.

The campaigns were designed around conversion objectives and supported by advanced tracking and data analysis, allowing Boundify to continuously optimize performance and improve results.