Paid Media Strategy for a Waste Collection & Management Company
ECON Residuos, a company specializing in the collection, comprehensive management, and proper disposal of urban, commercial, and industrial solid waste, partnered with Boundify to increase prospects and business opportunities through digital channels.
Boundify developed an integrated digital marketing strategy combining paid media optimization, landing page redesign, and SEO. The strategy focused on improving the effectiveness of ECON's advertising campaigns while creating a more engaging digital experience and increasing visibility in search engines.
Challenge
ECON Residuos needed to increase the volume of prospects and business opportunities generated through its digital channels.
The company wanted to improve the effectiveness of its paid media campaigns and accelerate business growth. To achieve this, it needed to improve both the experience users encountered after clicking on its campaigns and the visibility of its services in search engines.
The main challenges were:
- Increasing the volume of qualified prospects.
- Improving the effectiveness of paid media campaigns.
- Creating a more engaging landing page experience.
- Increasing the reach and relevance of advertising campaigns.
- Improving organic search visibility.
- Turning digital traffic into more meaningful business opportunities.
Solution
Boundify implemented a comprehensive strategy combining paid media, landing page optimization, and SEO.
The engagement included:
- Landing page redesign to create a more intuitive and appealing experience that highlighted ECON's services and facilitated navigation.
- Google Ads optimization, including paid search, Display, and Discovery campaigns.
- Facebook Ads campaigns to expand reach and relevance.
- SEO positioning strategies to improve ECON's ranking for key search results.
- Continuous campaign optimization focused on increasing reach, relevance, and qualified lead generation.
This approach allowed ECON to improve both the acquisition of digital traffic and the experience users encountered once they arrived on the company's landing pages.
Results
ECON Residuos achieved significant improvements in traffic, advertising engagement, and qualified lead generation after implementing the integrated digital marketing strategy.
The volume of traffic directed to landing pages doubled, while monthly clicks increased by more than 20%. Most importantly, ECON increased its qualified leads by more than 65%, strengthening the flow of prospects and business opportunities generated through its digital channels.
Key results:
- 2X increase in landing page traffic, expanding the number of visitors reaching ECON's conversion-focused pages.
- 20%+ increase in monthly clicks, improving engagement with paid media campaigns.
- 65%+ increase in qualified leads, generating more valuable business opportunities.
- Improved landing page experience through a redesigned and more intuitive interface.
- Greater reach and relevance through Google Ads and Facebook Ads.
- Improved organic visibility through SEO positioning.
- Stronger alignment between paid traffic, landing page experience, and lead generation.
Landing Page Optimization
Boundify redesigned ECON's landing page to create a more intuitive and engaging experience, highlighting its services and making it easier for visitors to navigate and take action.
Multi-Channel Paid Media
Google Search, Display, Discovery, and Facebook Ads campaigns were configured and optimized to maximize reach and relevance while supporting ECON's lead generation objectives.
Technologies & Tools
Boundify has proven to be an invaluable strategic partner for ECON. Their proactive approach, creativity, and profound understanding of the digital landscape have been crucial to the success of our campaigns.
Leticia Martinez, Marketing Manager, Econ
