Ads for Motorola
We partnered with Motorola to optimize their paid media performance, focusing on improving conversion rates across key campaigns. The goal was to maximize efficiency while maintaining strong volume in a highly competitive electronics market.
Challenge
Motorola was investing significantly in paid media, but conversion rates were below potential due to generic creatives, weak landing page alignment, and limited iteration on performance insights. There was also a gap between traffic acquisition and actual purchase intent.
Solution
We restructured the campaigns with a strong focus on intent-driven segmentation and creative testing. On the CRO side, we aligned ad messaging with landing page experiences, simplified user flows, and introduced continuous A/B testing across creatives and key conversion points. We also implemented a more aggressive creative refresh cycle to avoid fatigue and improve engagement.
Results
The campaigns achieved a significant uplift in conversion rate and overall efficiency. By improving the alignment between ads and landing pages, we reduced friction in the user journey and increased qualified conversions while maintaining scale.
Technologies & Tools
Working with ConTesta helped us bring structure and clarity to our campaigns. The focus on performance and constant iteration made a real difference in results.
Marketing Team, Motorola
Project Details
2025
ongoing
$5K – $10K
