Thirteen GmbH: +39% website conversions
We redesigned the website of Thirteen GmbH, a change-management consultancy in Germany, to turn more of its existing traffic into consultation requests. Conversions rose 39%.
Improve conversion
Thirteen is a German change-management consultancy. Their site was getting visits but too few of them turned into consultation requests.
The agency's contribution
ConTesta owned the redesign of the website end to end: structure, copy hierarchy, design and the conversion path to the consultation booking.
What was delivered
Website conversions (consultation requests) increased 39% after the redesign went live, compared with the period before launch.
Challenge
The site had traffic but did not make the offer clear fast enough. Visitors had to dig to understand what Thirteen does and how to book a first conversation, so many left without getting in touch.
Solution
We rebuilt the site around one action: booking an initial call. A clearer hero with the core promise, the consultants front and center to build trust, shorter sections that answer the buyer’s questions in order, and a booking call to action repeated where decisions happen.
Results
Website conversions grew 39% after launch. The new structure also gives Thirteen a base to run SEO and paid campaigns against pages built to convert.
