Cantus Works: +120% organic clicks in 5 months
We supported Cantus Works, a software development company, in its market launch with a website and SEO strategy. Organic clicks grew 120% in five months.
Launch a product
Cantus Works is a software development company going to market for the first time. They needed a website and organic visibility that would bring in potential clients from Google from day one.
The agency's contribution
ConTesta handled the launch: keyword strategy, the website and its structure for SEO, and a content plan built around what their prospective clients search for.
What was delivered
Organic clicks from Google grew 120% over the first 5 months of SEO work, compared with the starting point at launch.
Measurement period: First 5 months after launch
Challenge
A new company with no search history competes against established software firms. Cantus Works needed to show up for the searches its future clients actually make, without a big paid budget.
Solution
We defined the keyword strategy first, then built the site structure around it so every service has a page that can rank. On top of that we set a content plan aimed at the questions buyers ask before hiring a development partner.
Results
Organic clicks grew 120% in the first five months, giving Cantus Works a growing source of inbound demand that does not depend on ad spend.
Project Details
5 months
