How Hunter Digital Revived Color Factory's Paid Media with 42% ROAS Growth
Hunter Digital partnered with Color Factory — an immersive art experience with museums in NYC, Chicago, and Houston — to stabilize and scale their paid media program across Google, Meta, and TikTok. After taking over a struggling account in Spring 2023, Hunter delivered a 42% increase in ROAS, 35% improvement in MER, and 24% growth in conversion rate.
Challenge
Color Factory had expanded from NYC to Houston and then Chicago on the strength of strong organic growth. In Spring 2023, ticket sales fell unexpectedly. With the CMO stepping down shortly after, the brand needed a new agency partner to stabilize paid media and take on a widening scope of work across channels.
Solution
The Hunter Paid Search team analyzed Color Factory's account and spotted areas of optimization that they expected to greatly improve results. The outcome exceeded all expectations and KPIs hit new highs. When Hunter was asked to manage Color Factory's Meta & TikTok campaigns, the team uncovered dozens of opportunities including improving ad content and UGC, refining audience targeting, and optimizing budgets across days, hours, location, and channel.
Results
Hunter delivered a 42% increase in ROAS, a 35% improvement in MER, and a 24% growth in conversion rate across Color Factory's paid media channels.
Technologies & Tools
What sets Hunter apart is their seamless integration into our team. They are fully immersed in our business!
Jamie Rosenberg, Marketing Director, Color Factory
