Bluey: Social Media Launch & Community Building for BBC Studios
Since 2024, PANORAMA3000 has supported BBC Studios with Bluey's German Facebook and Instagram presence, from content strategy and local storytelling to collaborations and daily community management.
We bring the warmth, humour and empathy of the series into social media, creating a place where parents and fans can keep their enthusiasm for Bluey alive beyond individual episodes. Within twelve months, the German community grew to nearly 50,000 followers.
Challenge
Bluey's international brand world needed to resonate on its German social media channels. The content had to reflect the everyday family experiences of parents and fans, while capturing the humour, warmth and empathy of the series.
The goal was to create a space where enthusiasm for Bluey could continue beyond individual episodes through relatable stories and ongoing conversation.
Solution
We combine existing series content with local storytelling and collaborations. A content strategy tailored to Facebook and Instagram provides a consistent framework for topics, formats and tone of voice.
Daily community management carries this approach into conversations: we respond to fans and engage with the same warmth and care that define Bluey's stories.
Alongside the German channels, we support the teams in France, Italy and Spain as they build their accounts.
Results
Within twelve months, Bluey's German social media community grew to nearly 50,000 followers. This created a foundation for ongoing dialogue with fans and further collaborations around the brand.
Read Pia Schaefer's full client review on Feedbax, published on 2 April 2026. The testimonial below is an English translation of an excerpt from that review.
The consistently high quality of the content and the reliability of the team are particularly impressive. [Translated from the German review on Feedbax, 2 April 2026.]
Pia Schaefer, BBC Studios
