
Top 5 is a social platform that allows users to create and share lists of their top five favorites — including movies, songs, restaurants, books, and more. The concept is built around personal expression and discovery. Users can interact with others' lists, get inspired, and explore trending topics. The platform emphasizes light, enjoyable content that fosters discussion and entertainment.
We were responsible for the complete creative direction and digital design of the app.
Our process began with discovery workshops and brand concept development, followed by detailed UX research, user journey mapping, and wireframes. We delivered a full UI/UX design system in Figma, along with a clickable prototype, brand assets, and support for handoff to future developers. All visuals were optimized for a youthful, mobile-first audience.
The client received a fully structured and market-ready design system that significantly clarified product positioning and visual identity. The delivered high-fidelity prototype enabled investor presentations and technical handoff preparation. The project reduced ambiguity in product direction and created a clear roadmap for future development. The brand identity and UX system positioned the product competitively within the social entertainment niche.
2023
3 months
3 people